Nation Media Group PLC is the largest independent media and digital content company in East and Central Africa. It has a global digital footprint as well as newspapers, television, and radio broadcasting operations in Kenya, Uganda, Tanzania, and Rwanda. We attract unparalleled global audiences and see great opportunities in quality and diverse content that inform, educate and entertain consumers beyond the news. We are committed to empowering Africa through independent journalism set on key values that enable us to provide highly desirable and engaging content that fits into people’s world
Our commitment to our employees:
We envision being the Media of Africa for Africa. Our mission is to create value for our stakeholders and positively influence society by providing media that informs, educates, and entertains. We believe in equal employment opportunities. We strive to provide a supportive workplace with good facilities and benefits for all our employees. Our values are Continuous Improvement & Innovation, Consumer Focus, We are a Team, Integrity & Trust, and Drive for Performance.
Company Overview:
NMG is committed to putting audiences at the heart of our operation, and one of the foundations of this is integrating our newsrooms. We have brought together the editorial talent across digital, print, and broadcast to strengthen our content output and the depth of our expertise to the benefit of all platforms and brands, thereby making the Nation Media Group an even more competitive business.
Role overview:
We seek to recruit an experienced and self-motivated individual for the role of Social Media Producer. Reporting to the Editor, Social, Search & Analytics, the job holder will play a critical role in disseminating news content, engaging with the audience, and increasing the NMG’s visibility and influence on social media platforms. They will create compelling and accurate social media content based on news stories and articles produced by the newsroom. He/she must have strong digital, audience data, and multimedia skills needed to support NMG’s digital transformation agenda.
Key Responsibilities:
- Taking high quality, engaging and relevant content from NMG platforms and curating it for social media platforms, including posts, images, videos, infographics, and stories;
- Building a positive and interactive community around NMG brands by monitoring and engaging with the audience through comments, messages, and mentions;
- Planning and maintaining a content calendar to ensure a consistent and cohesive posting schedule across all NMG social media channels;
- Work with journalists and editor to plan for social media content from conception of story ideas to publication;
- Ensure compliance with media laws, regulations, social media platform policies and the NMG Editorial and Social Media polices in all social media activities;
- Work with the Audience Analysts to monitor and analyze the performance of social media campaigns and individual posts using analytics tools and provide regular reports on key performance metrics and use insights to optimize future strategies;
- Monitor social media platforms for any potential issues or crises and handle them professionally and appropriately;
- Monitor social media trends and conversations to identify opportunities for content creation and engagement.
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field;
- Proven work experience as a Social Media Producer, Multimedia Producer or similar role in a newsroom or media organization;
- Strong understanding of social media platforms, trends, and analytics tools;
- Excellent knowledge of current events, news cycles, and audience preferences;
- Understanding audiences;
- Creative writing ability;
- Knowledge of media ethics, copyright laws, and privacy regulations as they relate to social media content.
- Proficiency in using social media listening and sentiment analysis tools.
We encourage staff who meet the above criteria to apply online at https://www.nationmedia.com/careers/ on or before August 25, 2024
Note: We shall only contact the shortlisted applicants.
