Social Media Marketing Operation Officer

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Title: Social Media Marketing Operation Officer

Location: Opebi, Ikeja, Lagos
Employment Type: Full Time

Job Summary

• The Social Media Marketing Operations Specialist will be responsible for managing and optimizing PalmPay’s Wealth social media presence to drive engagement, brand awareness, and customer acquisition.
• This role involves planning and executing social media strategies, monitoring campaign performance, and ensuring seamless coordination of social media marketing activities across platforms for Wealth Business Department.

Responsibilities

• Be responsible for the operation of official accounts of PalmPay wealth on platforms such as Facebook, TikTok, YouTube, and Instagram etc.
• Take charge of the fan operation of official accounts, including increasing the number of fans, enhancing fan activity, and maintaining fan relationships.
• Create and release promotional content of PalmPay wealth on social media.
• Collaborate with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to expand the awareness and brand influence of PalmPay wealth.
• Conduct joint activities with cooperative financial institutions, integrate the marketing resources of both parties for co-marketing.

Requirements

• Have more than 5 years of work experience in social media-related fields and hold a bachelor’s degree or above.
• Possess good communication and business skills, and be able to cooperate well with influencers, media, and financial institutions.
• Have a good sense of the Internet, and those with media and influencer resources will be given priority.
• Be highly goal-oriented, with a strong sense of work responsibility and self-motivation.
• Have a financial background or a strong interest in financial management