About PAWA 254
PAWA 254 is a dynamic organization that fosters creative and social entrepreneurship in the community. As we continue to grow and support local businesses, we are looking for a motivated Social Media Intern to join our team. This internship will offer the opportunity to work alongside experienced professionals in communications providing valuable exposure to the inner workings of a leading organization.
Internship Overview
Our internship program is designed to offer hands-on, real-world experience for aspiring social media professionals and content creators. Interns will work closely with our experienced team to develop and execute digital marketing strategies, create engaging multimedia content, and manage our social media channel. Throughout the internship, participants will gain valuable insights into content planning, social media analytics, and campaign development, while learning best practices in digital communication and brand management. The program includes mentorship, training sessions, and opportunities to contribute to live projects, providing a comprehensive understanding of the industry. This internship is an excellent opportunity for creative, driven individuals to build their portfolios and kickstart their careers in the digital media space.
Key Responsibilities
1. Content Creation
- Creating posts for various social media platforms (e.g., Instagram, Twitter, Facebook, TikTok).
- Video content-Capturing and posting videos during and after the shows.
- Editing videos or audio.
- Carrying out event interviews as per the requirements of the radio.
2. Social Media Research:
- Research trends, hashtags, and topics relevant to the brand.
- Analyze competitors’ social media strategies.
- Stay up to date with social media best practices.
3. Audience Engagement:
- Engage with followers( reply to comments, direct messages, etc)
- Live on location vox pops (interviews)
4. Analytics & Reporting
- Track key performance metrics (likes, shares, engagement, etc.)
- Assist in generating reports on social media performance.
- Provide insights and suggestions for content improvement based on analytics.
5. Social Media Management
- Post content regularly on platforms like Instagram, Facebook, Twitter, and TikTok, youtube shorts,
- Schedule posts using social media management tools like Hootsuite or Buffer.
6. Social media / digital campaigns / digital marketing
- Assist in developing digital strategies that highlight the work that we do inhouse and creating awareness online.
- They will be in charge of conceptualizing and implementing digital campaigns that align with the work that we do throughout the year
- They will be in charge of showcasing all products and services of pawa radio and the community department in a fun and engaging way that generates leads.
- Will be in charge of developing innovative ideas that place pawa radio on top of the digital creation ecosystem and set the pace for the industry at large.
Qualifications
- Educational Background: A degree or diploma in marketing, communications, journalism, digital media, or a related field.
- Content Creation Skills: Proficiency in creating engaging written, visual, and video content. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
- Social Media Expertise: Deep understanding of various social media platforms (Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn) including best practices, analytics, and content optimization.
Skills
- Communication Skills: Strong verbal and written communication abilities to craft compelling messages and interact effectively with audiences.
- Creativity and Innovation: Ability to generate fresh ideas, adapt to trends, and produce unique content that resonates with target audiences.
- Analytical Skills: Experience with social media analytics tools to track performance metrics, analyze data, and refine content strategies based on insights.
- Project Management: Organizational skills to plan, schedule, and execute content campaigns while managing deadlines and multiple tasks.
- Adaptability: Comfort with fast-paced, dynamic environments and the ability to quickly learn and adapt to new platforms, trends, and technologies.
- Team Collaboration: Experience working collaboratively with marketing, design, and communication teams to ensure cohesive branding and messaging.
- Understanding of SEO and Digital Marketing: Knowledge of how to integrate SEO best practices into content creation and digital marketing strategies to boost online visibility
Benefits
- Learning Opportunity: Gain hands-on experience and exposure to Social Media in a creative, fast-paced organization.
- Networking: Opportunity to work closely with professionals in the Social Media fields.
- Mentorship: Regular feedback and mentorship to help develop your career and personal growth.
