ROLE: Social Media Executive
REPORTING: Social Media Manager
DEPARTMENT: Digital CoE (Centre of Excellence)
LOCATION: Kenya
SCANAD LTD – COMPANY OVERVIEW
Scanad Kenya is the leading indigenous integrated agency in Kenya, renowned for managing an
extensive portfolio of local, regional, and global clients including Equity Bank, KCB, Safaricom,
AAR, APA, KPA, PSK, Stanbic, Diageo, Vivo Energy, KLM, Uber Eats, GSK and many more. With
over 42 years of experience in the Kenyan market, Scanad Kenya has established itself as a
pivotal partner for businesses seeking growth & innovation. As part of WPP Scangroup & the
wider WPP network, Scanad Kenya benefits from unparalleled resources and expertise in the
advertising and marketing industry. Our history of successful collaborations with our clients has
seen us win numerous accolades, with notable awards including Cannes Lions, Lories, MSK,
DMA (Digital Media Awards), SOMA, among others.
JOB PURPOSE – SUMMARY
The Social Media Executive will be responsible for developing and executing effective social
media strategies to enhance the online presence and brand visibility of the client. You will be
responsible for managing various social media platforms and ensuring that content is engaging,
relevant, and aligned with the brand’s voice and image. Your role involves monitoring social
media trends, analyzing data, and implementing tactics to improve the client’s social media
performance and achieve specific business goals
KEY RESPONSIBILITIES & ACCOUNTABILITIES
Social Strategy:
• Work alongside other team members (internal – creative and paid media or external –
client and partners) to support and develop + implement comprehensive social media
strategies in line with the client’s marketing objectives.
• Set measurable goals and KPIs to track performance and success.
Content Creation:
• Ideate and create engaging and shareable content for different social media platforms,
including text, providing image and videos descriptions and samples for reference and
inspiration as well as other multimedia formats.
• Tailor content to suit the preferences and demographics of target audiences considering
the sentiments and insights from social listening
Content scheduling:
• Oversee, plan and deliver content across different platforms, using scheduling tools
where required.
• Creation and consolidation of content calendars monthly, quarterly or as required
Community Management:
• Interact and engage with the online community, responding to comments, messages,
and inquiries promptly and professionally. Foster a positive and interactive social media
presence.
• Leverage social listening tools for campaign reporting and to identify engagement
opportunities between assigned brands and users. Proactively inform internal and client
teams of key trends and/or brand crisis situations that may impact the business.
• Escalating potential social media crises ensuring brand reputation remains intact.
Project management, Presentation & People Skills:
• Act as a point of contact for clients, addressing their queries, providing updates on
social media performance, and presenting reports on campaign results.
• Work closely with the client service team, designers, and other stakeholders to align
social media efforts with overall marketing campaigns and brand messaging.
• Build and maintain relationships with clients and key stakeholders. Understand clients’
social media goals and align strategies to meet their specific needs.
Campaign Analysis: Analyse campaign performance at required intervals (daily, weekly,
monthly, end of campaign) showing the campaign objectives and business goals e.g. sentiment
analysis or engagement metrics, identifying successes and areas for improvement.
• Develop monthly competitor and category reports for the brands based on the social
media pages and digital activities to evaluate the effectiveness of campaigns and
strategies.
• Keep clients informed about the progress of ongoing social media campaigns,
including real-time updates and regular reports. Ensure transparency in
communication and manage client expectations.
• Provide regular reports and insights to showcase progress and identify areas for
improvement.
Compliance:
• Have a deep understanding of the Digital code and policies that affect your day-to-day
operations.
• Ensure that all brand pages are compliant as per Digital Code Policies; disclosures community guidelines, age gating, etc
• Share UGC reports for brands managed.
Proactivity:
• Proactively identify opportunities for improvement and propose innovative strategies
to achieve their desired outcomes.
• Work with the allocated teams for any additional support e.g. to Manage the
discovery, onboarding, and coordination of influencers for client campaigns or internal
and external support.
• Stay updated with the latest social media trends, tools, and best practices. Implement
innovative ideas to stay ahead of competitors and drive continuous improvement.
MEASURES OF SUCCESS
In Three Months
• Have clarity on job requirements and expectations
• Attendance of events for live coverage as expected
• Excellent communication skills – give regular updates to internal and external stakeholders
on tasks assigned, whereabouts, etc
• Seek clarifications where needed
In Six Months
• Content creation and writing supporting the copywriters as required.
• Provide insights to the wider team based on social listening and reports to ensure that the
content we create is data backed and fuelled
• Proactively use tools like Grammarly to support with writing or Ai tools
In 12 Months
• Efficiency and project management and execute plans from start to finish
• Valued collaborator within the team
• Strategic contributor to the campaigns
PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED
• Bachelor’s degree in marketing, Communications, or a related field.
• 3 – 4 years of experience in social media management, with a focus on community
management, content creation and influencer engagement.
• Great verbal skills with an empathetic approach to consumer challenges
• Digital native proficient in major social media platforms and keen eye on emerging platforms
• Good personal skills and ability to interact with different departments.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset and ability to create compelling content.
Proficiency in using social media management tools and analytics platforms.
• Analytical skills to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and meet deadlines.
• Familiarity with SEO principles and digital marketing concepts is a plus.
HOW TO APPLY
Kindly forward your application to [email protected] indicating the
job title as the subject. Please also share your motivation for the role and include your
detailed curriculum vitae (CV)
Closing date: September 01, 2024
