Sarova Hotels is a leading hotel group in Kenya. We are looking for a creative Social Media Executive to join our dynamic team.
JOB SUMMARY
As a Social Media Executive, you will play a significant role in connecting with our target audience through innovative and engaging social media strategies.
RESPONSIBILITIES
- Develop and execute a comprehensive social media strategy aligned with Sarova Hotels’ overall marketing goals.
- Identify and target key demographics and psychographics to tailor content accordingly.
- Create engaging and visually appealing content, including text, images and videos.
- Develop and manage a content calendar to ensure a consistent and timely posting schedule.
- Collaborate with the marketing, creative teams, revenue team and unit heads to produce high quality content, manage social media pages and promote Sarova hotels.
- Actively monitor social media channels, responding to comments, messages, and reviews in a timely and professional manner.
- Build and nurture a strong online community by engaging with followers and encouraging participation.
- Identify and address potential brand reputation issues promptly.
- Utilize social media analytics tools to gain insights into audience behaviour and optimize content strategy.
- Publish well curated social media content such as stories, reels, videos and posts.
- Generate regular reports on social media performance and provide recommendations.
- Stay up to date with the latest social media trends and industry best practices, including short-form video content trends on platforms like Reels, Stories, and TikTok.
PERSON SPECIFICATION:
- Bachelor’s degree in marketing, communications, or a related field.
- Strong understanding of luxury hospitality and the ability to articulate luxury experiences through social media.
- Creative and innovative mindset with a passion for storytelling and short-form video content.
- Proven experience in social media marketing and community management, including proven experience with Reels, Stories, and TikTok.
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, Linkedin, TikTok, etc.) and their algorithms.
- Ability to work independently and as part of a team.
How To Apply
• If you are excited about this opportunity and meet the qualifications, please send your resume cover letter to [email protected] by Friday, 29th November 2024.
Only short-listed candidates will be contacted.
