Purpose:
As a Social Media Executive, you will be responsible for managing and enhancing the company’s presence across social media platforms. You will create, curate, and schedule engaging content, monitor online interactions, and analyse performance metrics to optimize social media strategies. Your goal is to build a strong online community, increase brand awareness, and drive engagement in line with the company’s objectives.
Key Responsibilities
1. Content Creation and Management
- Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Create and manage editorial calendars to ensure consistent content delivery.
- Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs).
2. Social Media Strategy
- Implement social media strategies aligned with the company’s marketing objectives.
- Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape.
- Suggest and execute new ways to increase brand awareness and engagement.
3. Community Engagement
- Monitor, respond to, and moderate user comments and messages in a timely manner.
- Build and nurture an active and engaged social media community.
- Facilitate online conversations and interact with followers to enhance brand loyalty.
4. Performance Analysis
- Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms.
- Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies.
- Provide insights and recommendations for optimizing social media campaigns.
5. Paid Social Campaigns
- Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
- Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies.
6. Influencer and Partnership Management
- Collaborate with influencers, partners, and brand ambassadors to amplify content and increase reach.
- Coordinate giveaways, collaborations, and promotional activities with external stakeholders.
7. Staying Up to Date
- Stay updated with the latest social media best practices, trends, and technologies.
- Continuously explore new platforms and features that could benefit the brand’s social media presence
Required Qualifications and Experience
- Educational Background: Bachelor’s degree in marketing, Communications, or a related field.
- Experience: Proven experience of at least three (3) years in social media management or similar roles.
- Social Media Expertise: Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.).
- Communication Skills: Excellent written and verbal communication skills.
- Social Media Tools: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social).
- Design and Editing Skills: Familiarity with graphic design and video editing tools is a plus.
- Analytical Skills: Analytical mindset with the ability to interpret social media data and metrics.
- Creativity: Creativity and the ability to think outside the box.
- Attention to Detail: Strong attention to detail with time-management and organisation skills. Multitasking abilities.
- Work Environment: Ability to work in a fast-paced environment, multitask, and meet deadlines.
Visit our online career portal through this link www.simbarec.peopleshr.com to apply on or before 4 Oct 2024.
