Management Systems International (MSI), a Tetra Tech Company, is a Washington, D.C. metro area management consultancy with a 40-year history of delivering results for our clients. Our expertise is in the fields of monitoring and evaluation; democracy and governance; peace and stability; rule of law and accountability; education; gender and inclusion; strategic communications; and leadership and organizational development. MSI has implemented projects in 90 countries around the world such as Colombia, Indonesia, Jordan, Kenya, Mexico, Nigeria, Pakistan, Syria and Ukraine, and works domestically. We support clients ranging from the U.S. Government (e.g., the U.S. Agency for International Development, U.S. Department of Defense, U.S. Departments of State and Labor, and the Millennium Challenge Corporation) to large bilateral and multilateral donors (e.g., the World Bank and the United Nations Development Program). We also work with national and local governments, nongovernmental organizations (NGOs), think tanks, foundations and universities. For more information, please visit our website at www.msiworldwide.com.
Project Summary
The five-year project supports the implementation of Outreach and Communication Strategies, as well as regional communications for USAID/Kenya and East Africa and USAID/Somalia. The project uses strategic communications approaches to engage stakeholders within Kenya, East Africa, and Somalia on U.S. Government strategic objectives.
- Please note: Only Kenyan citizens are eligible for this position**
Position Summary
The Social Media Assistant will contribute to the full scope of strategic communication support tasks including the development and production of social media management, strategy development, videography, and writing. The Assistant will focus on digital and social media management. This position will report to the Social Media Lead and work full-time at MSI’s office in Nairobi.
Responsibilities
- Maintain a clear understanding of the mission’s bilateral and regional portfolio and structure, as well as mission and agency communications objectives.
- Coordinate closely with the client, MSI teams, and implementing partners (IPs).
- Assist the Social Media Lead in developing, plan, and conduct social media campaigns on a quarterly basis.
- Draft original social media content and toolkits corresponding links, and appropriate images daily.
- Schedule social media posts using a social media management tool.
- Develop and maintain a list of e-newsletters, websites, blogs, and other reputable sources of content for use by colleagues.
- Support community management for Facebook, X, and Instagram.
- Conduct regular desk reviews to identify changes in the digital space to inform decisions.
- Work with the Social Media Lead in the automation and optimization of social media performance measurement and optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis etc. to drive further visibility and engagement.
- Develop and deliver general and advanced social media training for IPs and communications staff including advertising, content development, analytics, etc.
- Assist the Social Media Lead in setting up social media advertisements and buys within the budget and provide a return on investment for ad spend.
- Contribute to the professional presentation and execution of communications products and services as well as contribute to systems to track metrics/indicators.
- Produce compelling, relevant content that adheres to USAID branding and style guidelines.
- Interpret and tailor complex, technical content and make it understandable for different audiences.
- Participate in and contribute to presentations, strategy, and performance review meetings.
- Be a part of the editorial and creative process, bringing new and creative ideas to the table based on expertise and research.
- Assist the Social Media Lead in working with other Photographers and Videographers to capture human interest stories.
- Review relevant reports, news articles, social media handles, and other online information in preparation for tasks or to provide feedback to client.
Qualifications
- Bachelor’s degree in a relevant field is required. Social media or digital marketing certifications are preferred.
- Minimum three years of relevant professional experience in journalism or public relations, including experience in digital technologies such as Hootsuite, Meta Ads, X Ads, Brand watch, or others is required.
- Experience with and broad knowledge of digital websites, social networking, email, blogging, photography, and videography to seamlessly apply to multiple scenarios is required.
- Experience working and traveling in Kenya and an in-depth understanding of Kenyan culture, geography, and development issues is preferred.
- Experience with non-governmental organizations, donors, and/or agency or mass media is preferred.
- Strong written and verbal fluency in English and Kiswahili is required.
MSI is an equal opportunity employer that values diversity and inclusion. We strive to develop and maintain a culture that honors the perspectives and identities of our employees, our communities and those impacted by our work.
We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
MSI is an Equal Opportunity Employer/Affirmative Action/Americans with Disabilities/Veterans Employer.
Reasonable Accommodations
MSI is dedicated to hiring an inclusive workforce. If you would like to request reasonable accommodations during the application process, please visit Tetra Tech’s Disability Assistance Page. Our recruitment team looks forward to engaging in an interactive process to provide reasonable accommodations for candidates.
Only candidates who have been selected for an interview will be contacted. No phone calls, please.
