Job Title:
Senior Marketing Manager
Are you passionate about making a significant impact in the healthcare and wellness space?
Dr. Stasch Clinic & MediSpa is seeking an experienced Senior Marketing Manager to elevate our clinic’s brand, develop dynamic marketing strategies, and foster client engagement. This is your opportunity to shape a growing, thriving business at the forefront of cosmetic and wellness services.
Job Summary:
As the Senior Marketing Manager, you will:
- Develop and execute strategic quarterly marketing plans to drive consultation bookings and improve patient retention.
- Oversee and manage all digital marketing channels, including social media, website, and email campaigns, ensuring consistent growth in engagement and reach.
- Lead marketing initiatives for key services such as PRP, Botox, and weight loss programs to increase appointment bookings and brand awareness.
- Strengthen the clinic’s brand positioning as a leader in cosmetic and wellness services through targeted campaigns and improved online reputation.
- Regularly analyze marketing performance, identify areas for improvement, and optimize return on investment (ROI).
Key Responsibilities:
- Design and implement effective marketing campaigns aligned with predefined KPIs (e.g., increased patient inquiries, engagement rates).
- Mentor and manage a small team of junior marketers, fostering a collaborative environment that aligns with clinic objectives.
- Oversee the creation of compelling content across platforms (social media, blogs, videos, etc.) to engage audiences and generate new patient inquiries.
- Ensure the clinic’s website remains up-to-date, user-friendly, and optimized for SEO to drive traffic and conversions.
- Actively manage the clinic’s online reputation by responding to patient feedback and encouraging positive reviews.
- Develop strategic partnerships and collaborations to expand the clinic’s reach and strengthen its market position.
Skills & Competencies:
- Expertise in digital marketing strategies, including SEO, SEM, and social media management.
- Creative and strategic thinker with the ability to design and execute impactful campaigns.
- Proven leadership skills with experience managing and inspiring teams.
- Proficiency in marketing analytics tools to track, measure, and optimize campaign performance.
- Exceptional organizational skills to meet deadlines and manage multiple projects in a fast-paced environment.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of experience in a senior marketing role, preferably in healthcare, wellness, or luxury industries.
- A strong track record of success in brand building, patient acquisition, and revenue growth.
Commitments and Development:
- Ongoing professional development to stay updated on marketing trends and innovations.
- Represent the clinic as a positive brand ambassador both online and offline.
- Actively contribute to team meetings and strategic planning sessions.
What You Bring:
- A passion for marketing innovation and excellence.
- A customer-centric mindset to drive marketing strategies that resonate with patient needs.
- A proven ability to achieve measurable outcomes and drive revenue growth.
If you meet the above requirements and are ready to contribute to one of Kenya’s leading healthcare companies, please send your CV and cover letter to [email protected] with the subject line: Application for Senior Marketing Manager.
Application Deadline: 11th February, 2024
- Only shortlisted candidates will be contacted.
