Sales Manager & Digital Marketing Specialist

About us

ITHUBA is a dynamic and rapidly growing organization in Africa within the exciting world of Lottery and Gaming. Our company mission is to contribute, positively and actively, to socio-economic development, through ethical and efficient operation of the National Lottery, in a manner that will engender a spirit of pride among its shareholders, key strategic partners and staff. We are looking for a motivated and enthusiastic candidate to join our team and contribute to this success.

Job title: Sales Manager

Location: Kampala

Reports to: Lottery Operations Specialist

Job Description:

At ITHUBA Uganda, our sales team is the powerhouse that drives our product offerings and the channels that is used to deliver them to our clients. This is done by expanding our online player base, onboarding of participating retailers, integration with B2B partners, and delivering innovative solutions that meet diverse client needs.

The right candidate will be a strategic thinker with a deep understanding of the entire sales lifecycle, from prospecting and lead generation to nurturing client relationships and closing deals that drive revenue growth.

This role demands more than just sales expertise; we are looking for visionary leader who can set ambitious targets, motivate the team to exceed them, and develop strategies that enhance our competitive edge in the market. The ideal candidate will be a quick learner with exceptional negotiation skills, a proven track record of consistently meeting or surpassing targets, and the ability to inspire the same level of dedication and success in others.

He/she should be adept at using data-driven insights to make decisions, identify market trends, and adjust strategies on the fly to capture new opportunities where the National Lottery Products can be distributed.

We are looking for someone who can lead by example, mentoring and developing a team to achieve their full potential while fostering a culture of excellence, collaboration, and innovation.

Qualification, knowledge and skills required

  • Bachelor’s degree in Sales, Business Administration, Commerce, or a related field; Master’s degree and CIM or ISMM certification desirable.
  • Over 5 years managing sales in a corporate setting, with proven success in the sales process, and experience in Lottery or Gaming sales and FMCG analytics
  • Proven track record in managing the full sales process from planning to closing, with added experience in Lottery/Gaming and FMCG analytics
  • Strong knowledge of sales trends, advanced proficiency in Microsoft Excel, Access, PowerPoint, and excellent communication, planning, and leadership abilities.
  • Advanced skills in Excel, Access, and PowerPoint, with expertise in sales analytics and managing the sales process from planning to closing.
  • Strong analytical, sales, and negotiation skills, with excellent time management, business acumen, and leadership abilities. Able to work independently and manage tasks effectively.

Job title: Digital Marketing Specialist

Location: Kampala

Reports to: Marketing Manager

Job description:

The Digital Marketing Specialist will lead the Uganda National Lottery’s E-commerce and digital marketing efforts, focusing on increasing brand visibility, engaging audiences across digital platforms, and driving online sales of lottery games. He/She will support the growth strategy of the business by enhancing its digital marketing programs to increase conversion ratios and optimize digital presence across all online platforms.

Duties and responsibilities:

  • Develop and execute digital strategies to maximize traffic, conversions, and revenue across the National Lottery’s e commerce platforms, including the website and XPRESS app.
  • Manage digital marketing campaigns across various platforms, overseeing media buying, analytics, spend optimization, and content development to drive performance.
  • Coordinate digital marketing projects to ensure scalability and strategic effectiveness by analysing performance data, identifying areas for improvement, and optimizing campaigns.
  • Collaborate with other departments to ensure alignment in marketing strategy, messaging, and campaign execution.
  • Execute email, SMS, WhatsApp, and partner campaigns, focusing on list management, segmentation, A/B testing, and performance analysis
  • Plan and optimize media buying strategies to ensure cost-effective ad spend and maximize ROl.
  • Conduct market research to monitor industry trends, competitor activities, and customer preferences, using these insights to inform strategy and optimize campaigns.
  • Optimize E-commerce performance by collaborating with product and development teams to enhance the website and mobile app, focusing on user experience and conversion rates.

Qualification, knowledge and skills reguired

  • Bachelor’s degree in Marketing, Communication, or a related field.
  • 3-5 years in digital marketing preferably within an online business, with 2-3 years managing third-party service providers /business partners.
  • Experience in the gaming/betting industry is desirable.
  • Skilled in Google Analytics, SEO, SEM, PPC, email marketing, social media, and e-commerce strategies, with expertise in brand positioning, UX principles, customer jourey mapping, and compliance with gambling regulations.
  • Advanced Excel skills for data management and reporting, with strong analytical and ICT abilities to extract insights, visualize data, and meet deadlines under pressure.
  • Strong problem-solving, decision-making, and communication (verbal and written) skills, with the ability to multitask and maintain attention to detail.
  • Proven experience in managing e-commerce platforms and driving sales growth through effective digital marketing strategies.

How to Apply:

If you are excited about the prospect of working in a dynamic industry with a vibrant team, we want to hear from you! Please send your Cover letter outlining your relevant experience and skills, updated CV with 3 referees and your academic documents to [email protected] by 4th April 2025, Please consider your application unsuccessful if you have not heard from us by 30th May 2025

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