Sales Associate – Kiambu

We are looking for a dynamic and talented Junior Sales Manager who will be responsible for creating demand directly with medium and large-scale commercial farmers within a defined region. The role involves closing sales with farmers and directing them to collect from distributors or resellers.

Key Duties And Responsibilities

Demand creation

  • Generate leads through farmer visits, events and other channels
  • Conduct on-site visits to farmers to market and pitch the product
  • Educate farmers on product specifications, application rates, and techniques
  • Close sales and coordinate product collection from distributors and resellers
  • Build and maintain long-term relationships with farmers

Reporting

  • Daily reporting of visits and sales
  • Weekly reporting of customer feedback, insights and learnings

Logistics

  • Coordinate sales between farmers and distributors
  • Maintain close relationship distributors assigned

Key Result Areas

  • Achieve lead generation targets through farmer visits, events and others as defined within the commercial sales framework
  • Achieve sales conversion targets as defined within the commercial sales framework

Qualifications And Skills

  • MUST be based in the area of operation
  • Must have a sound knowledge of farming activities in the area of operation
  • Bachelor’s degree in Agriculture, or a related field.
  • Qualifications in agronomy or agribusiness will be an added advantage
  • Previous experience in sales, especially within the agricultural sector, is preferred.
  • Strong communication and interpersonal skills.
  • Self-motivated with a results-driven approach.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

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