JOB TITLE: Public Relations & Membership Officer
REPORTS TO: Chief Executive Officer
PURPOSE OF THE JOB
The Public Relations & Membership officer at the Uganda Insurers Association (UIA) will be
responsible for managing the association’s image and communication with various
stakeholders and managing membership-related activities while fostering a strong community
among members
In this role, you will be responsible for the specific duties and responsibilities as provided here
below: –
• Stakeholder communications: Writing and editing communication material
including press releases, leaflets, brochures, speeches, newsletters, website and social
media content and ensure positive coverage and media inquiries effectively
• Brand management: Develop and execute branding strategies to ensure a positive
brand image across various channels and platforms
• Budget Management: Manage the PR budget efficiently, allocating resources
appropriately for various activities and campaigns.
• Crisis communication: Develop and implement strategies to manage and mitigate
potential crises that may impact the reputation of the Association
• Media Relations: Liaise with the media, and creative agencies to ensure an
integrated approach to marketing campaigns and execution in line with the UIA
communication strategy through building lasting relationships with media houses
• Monitoring and Evaluation: Measure the effectiveness of PR efforts through
various metrics, such as media coverage, sentiment analysis, and audience engagement
• Stay abreast of industry and corporate developments, events and issues in support of
the UIA’s corporate image and responsibilities.
• To supervise the Public Relations Agency and ensure timely dissemination of the PR
related activities, reports and campaigns.
• Collaborate with other departments to ensure consistency in messaging and branding
efforts
• To develop a member value proposition and implement it in accordance with the UIA
mandate
• To manage our relationship with the member companies and manage any member
related events
• To support the coordination, planning, organizing, and execution of UIA corporate and
social events.
• To coordinate the quarterly publications to the member companies
• Any other duties as may be assigned from time to time.
EXPERIENCE
• 3-5 years of experience in a similar role.
• Prior roles in public relations, corporate communications, or media relations.
• Experience writing press releases, articles, and other communication materials.
• Experience organizing and managing corporate events
• Experience working with diverse stakeholders.
• Experience in brand positioning and reputation management.
QUALIFICATIONS:
• Bachelors in communications, public relations, journalism, marketing, or a related
field is often preferred.
• Professional certification in CIM, CIPR or any other relevant certification are an added
advantage.
SKILLS AND COMPETENCIES
• Knowledge of social media trends and analytics to measure engagement.
• Ability to work in a team environment and support organizational goals.
• High level of creativity
• Expertise in media relations and negotiations
• Strong writing and editing skills to ensure clear and impactful communication.
• Skills in relationship-building and networking.
HOW TO APPLY
Interested candidates who meet the minimum requirements for the above position
should submit soft copies of the following;
• Application letter.
• A detailed and an up-to-date Curriculum Vitae.
• Certified copies of academic transcripts, certificates, and professional qualifications.
• Names and addresses of three referees.
Submissions should be sent in soft copies to; [email protected]
The deadline for submission is Thursday 31st October 2024
