PUBLIC RELATIONS MANAGER
Tourism Promotion Services (TPS), Serena Hotels is a collection of 22 up-market hotels, safari lodges,
camps and resorts within 7 Countries in the Eastern Africa region (Kenya, Tanzania, Zanzibar,
Mozambique, Uganda, Rwanda, DR Congo).
We are renowned for our presence in magical locations and have the highest reputation for standards and
service. We at Serena recognize that human resources are our most important asset, and significant
resources are allocated annually towards staff development.
We are currently seeking qualified individuals for the position of Public Relations Manager whose
responsibilities will be as outlined below: –
Reports to Regional Marketing Manager
Job Purpose
The PR Manager will assist the Regional Marketing Director in running the monthly PR coordination,
partnerships and PR management for seamless planning and operational execution of publicity efforts
for brand Serena Hotels in Africa, ensuring balanced visibility of all countries and properties.
Duties and Responsibilities:
The PR Managers key responsibilities and essential job functions include the following:
• Developing B2B and B2C PR campaigns and promotional strategies based on product features
and target markets
• Coordinating B2C, PR, advertising, digital communications, Influencer and partnership
management along with the Regional Marketing Director for international journalists
• Draft Briefs to PR, agencies and content creators for execution-output to be approved by RMD
• Develop and execute the quarterly PR actions of the brand strategy covering MICE, Rooms,
F&B and Maisha Spa
• Report to the Regional Marketing Director, on PR campaign KPIs, and monthly reporting of
executions to review impact.
• Media Kit Creation and maintenance for the whole region of Africa
• Crisis communication: Ensure that all PR/Guest experience/Communication crises are reported
to the regional office copying the RDM within 24 hours, from whichever channel they
emanate-a guest review, a social media comment, email complaint, call center, etc.
• Digital PR-Ensure pages like Tripadvisor, google my business, pages are up to date in
responding to reviews
• Maintain the Local media database along with the Regional Support Office
• Share monthly press clippings -newspapers, digital PR, TV, Videos and Radio interviews with
Regional Marketing Director
• Mine insights from the Global PR reports for action/impact on the brand
• Develop content for the quarterly newsletter for Camps and Lodges, to disseminate to the
database.
Job requirements
Qualifications
A university degree in Marketing, Journalism or Communications
Experience
An advertising Agency professional with 2-3 years of marketing experience
Knowledge, Skills and Abilities Required
• A creative, passionate self-starter with ability to multitask
• Great time and project management skills
• A skilful and confident communicator, written, oral and presentation skills
• Hospitality marketing experience is an added advantage.
• Amiable personality and able to form collaborations with cross-functional teams
Applicants who have met the required criteria should address their applications and copies of
certificates to:
Human Resources Director- Tourism Promotion Services -Eastern Africa
Sent on email to :- [email protected] on or before 16th September 2024
