KEY PRIMARY RESPONSIBILITIES
- Meet the sales budget under the SHEild programme agreed on annually with the business.
- Growth and achievement of women related business/clientele as per the targets.
- Grow the distribution channel through the existing businesses – Direct Sales Force, Independent Agents, Financial Advisors & Brokers.
- Lead the SHEild programme, ensuring alignment with APA’s broader strategy and ESG agenda.
- Drive the strategic vision for the programme by recommending and driving annual targets, KPIs, and milestones that will position APA as the preferred insurer for women in Kenya.
- Re-energise the SHEild programme by introducing innovative solutions and spearheading product launches that address women’s financial needs.
- Ensure the SHEild programme incorporates lessons learned and is scalable to other markets and customer segments
- Develop and manage strategic alliances and partnerships that align with the SHEild programme’s objectives, including financial institutions, NGOs, and other organisations focused on women’s empowerment.
- Actively manage a pipeline of partnerships, targeting at least four new partnerships annually, each contributing to revenue growth and the programme’s success.
- Work Closely with internal teams to integrate partner solutions into APA’s product offerings and distribution channels.
- Partner with APA’s existing distribution network, including insurance agents, brokers, bancassurance, and affinity partners, to drive SHEild product sales.
- Collaborate with these distribution channels to ensure they have the right tools, training, and messaging to effectively promote SHEild products to women customers.
- Drive revenue growth by working with these partners to meet sales targets and maximise market reach, focusing on customer selected market segments i.e. low-income women, women entrepreneurs, and professional women.
- Regularly engage with distribution partners to gather feedback, address challenges, and ensure the consistent delivery of SHEild products and services.
- Establish and track key performance indicators (KPIs), such as the number of women clients, policies sold, and partnership engagements.
- Prepare monthly reports on the programme’s progress and performance for the board, EXCO, senior leaders, and department heads.
- Work with the distribution team to ensure sales staff are equipped to meet women’s needs and achieve programme.
- Oversee the roadmap for developing new insurance solutions tailored to women, focusing on products that empower women through wealth creation and financial security.
- Lead the launch of new products, including regulatory processes, internal approvals, and go-to-market strategies.
- Monitor product performance and recommend ongoing improvements and adjustments based on market feedback and evolving customer needs.
- Develop and execute an internal communication plan for the SHEild programme, ensuring key messages reach the Board, EXCO, senior leaders, employees, agents, and intermediaries.
- Oversee the external communication strategy, including press releases, digital campaigns, and event participation to enhance visibility for the programme.
- Engage influencers and thought leaders to promote the SHEild programme as a key initiative for women’s empowerment in the insurance industry while tracking the delivery from these initiatives to the revenues.
- Collaborate with senior leaders across APA’s business lines to embed the SHEild programme into daily operations.
- Work with the marketing team to develop gender-sensitive campaigns and ensure effective internal and external communication of the programme’s goals and achievements.
- Coordinate with the distribution team to integrate best practices for serving women customers in the sales cycle.
- Ensure the SHEild programme integrates gender sensitivity across all business lines, from customer service to employee training.
- Develop gender sensitivity training modules for onboarding new employees and ensuring ongoing education across the organisation.
- Identify and manage a task force of internal gender champions to promote the programme’s objectives within APA Apollo Group.
ACADEMIC QUALIFICATIONS
- Bachelor’s degree in Business, Marketing, Finance, or related fields. A Master’s degree is an added advantage.
JOB SKILLS AND REQUIREMENTS
- Strong leadership and strategic vision with a proven ability to drive results and lead cross-functional teams.
- Proven ability to drive sales.
- Deep understanding of gender issues and experience in developing women-centric products and services.
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels.
- Experience in insurance product development, partnerships, and project management.
- Proven track record in delivering business growth through innovation and customer-centric solutions.
- High level of comfort working in a dynamic and fast-paced environment, with a hands-on approach to driving programme success.isations.
PROFESSIONAL QUALIFICATIONS
- Any relevant professional qualification is an added advantage.
EXPERIENCE
- At least 5 years of experience in insurance or financial services, with a focus on product development, women’s empowerment, or ESG initiatives.
- Experience in leading cross-functional teams and managing strategic programmes or initiatives.
- Demonstrated experience in working with senior leadership and managing partnerships with external organisations.
