HACO Industries is one of the region’s leading FMCG manufacturers, supplying a wide range of products to the entire East African and COMESA Markets. As an established Pan African player in the manufacturing sector, we take pride in our Kenyan origins. This has enabled us better to understand the African market and therefore develop, manufacture, and distribute quality personal and home care brands that include MIADI, AMARA, SO-SOFT, SPARKLE, ACE, Haco pegs and rulers. We are also the only licensed distributor of Palmer’s in Kenya. Our desire is to be able to add value to the everyday life of our customers across Africa.
This role reports to the Sales Director and is based in Nairobi. This is a great opportunity for an established FMCG established sales professional who is passionate about driving exceptional business results; maintaining and strengthening commercial relationships and who cherishes monitoring and motivating teams to do their very best.
The role-holder will lead the Kenya sales agenda by strengthening commercial relationships within general trade, modern trade and HORECA.
Duties and Responsibilities
- Develop and direct implementation of business strategies and plans to achieve the agreed revenue objectives, profitability and volume goals for the country, consistent with overall sales strategy.
- Lead and focus the country sales team and third-party agency teams towards instilling high performance culture.
- Motivating and daily monitoring of the company and third party sales teams using SFA system to ensure they are focused on delivering the set business objectives.
- Take leadership in ensuring timely, accurate and commercially viable sales decisions are made in consultation with all stakeholders.
- Drive high levels of stakeholder’s engagement within the general trade, modern trade and HORECA channels.
- Identifying and escalating to the management the opportunities and challenges the various shareholders are facing and lobbying for support.
- Develop and implement annual calendar of trade interventions and ensure that Returns on Investment are realized.
- In liaison with key stakeholders develop revenue forecasts and ensure they are realized.
- Plan and ensure that the senior management teams meet on regular basis with the key customers and participate in various initiatives and partnerships
- Lead the development and implementation of the Joint Business Plans.
- Proactively identify new business opportunities and lead their onboarding to ensure they know the company’s expectations and that they are well supported.
- Develop the competence and commitment of sales teams through effective training, guidance and support.
- Keep abreast of the market, trade and competitor activities and implement appropriate strategies.
The Person
- Minimum of a bachelor’s degree in a business-related field.
- 10 years’ managerial experience within sales function in FMCG with proven track record of high performance.
- Tangible experience in General and Modern trade is a key requirement for the role.
- Strong ability to manage country sales teams.
- Demonstrates empathy, agility and resilience.
- Possess good presentation and networking skills
- Analytical and proven problem-solving skills.
- Strong leadership and interpersonal skills
- Strategic thinker with a focus on driving business results.
How to Apply
Interested applicants should fill in a pre-screening form on the link below and forward copies of their application letters, academic and professional certificates, testimonials and up-to-date curriculum vitae to [email protected]. Applications should reach us not later than December 22, 2024.
All applicants should state their expected remuneration and indicate their contact details.
National Sales Manager – Kenya – https://forms.office.com/r/qNhWecLCWF
