Sodium Brand Solutions is a multi-disciplinary team of marketing professionals committed to provide sustainable and profitable brand growth solutions.
We are recruiting to fill the position below:
Job Title: Media Planner
Location: Opebi, Lagos
Employment Type: Full-time
Description
- We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.
Responsibilities
- Collect and analyze market data
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Requirements
- BSc/BA in Marketing, Business Administration or similar field
- Proven experience as a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT)
How to Apply
Interest and qualified candidates should send their Application to: [email protected] using the Job Title as the subject of the email
Application Deadline 20th February, 2025.
