Job Purpose
A role holder will be responsible of in driving Britam Asset Managers (BAM) customer engagement, and revenue growth. He/She will be responsible for developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels.
Key Responsibilities
- Develop annual BAM marketing strategies in liaison with the Head of Marketing.
- Formulate annual BAM marketing budgets in liaison with the Corporate Director and the Head of Marketing.
- Collaborate with BAM segment lead to understand product offerings and target customers and align on marketing strategies and campaigns.
- Manage and coordinate all BAM segment marketing, advertising, PR, promotional activities in liaison with Group Marketing Manager.
- Liaise with the advertising company/ Agency.
- Responsible for the BAM segment content on Company’s website, including content development and continuous updating of the website and intranet.
- Co-ordinate and support development and innovation of BAM segment products.
- Support, facilitate, develop and implement BAM segment’s strategic marketing plans.
- Develop promotion materials to assist BAM segment Business in marketing activities.
- Manage the execution and implementation of the BAM segment marketing plans and projects.
- Monitor, review and report on all BAM segment marketing activity and results.
- Demand generation –Carry out activities and programs that drive demand for BAM segment’s products.
- Develop product positioning and messaging that differentiates BAM segment’s products in the market.
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
- Product launch – plan the launch of new products ,releases and manage the cross-functional implementation of the plan.
- Market intelligence – analyze the buying patterns/behavior of all the BAM segment target audience.
- Identify and execute BAM partnerships & sponsorships opportunities.
- Branch network – conceptualize and implement all network related promotional activities.
- Be in charge of all BAM merchandise and product collateral.
- Develop monthly reports on campaign ROI.
- Develop and monitor the implementation of the annual BAM marketing calendar.
Brand Development And Management
- Steward of the BAM segment brand that supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Ensure that all BAM brand assets are effectively managed to deliver a strong Britam brand and grow brand equity.
- Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.
- Assist the BAM segment to live the values, culture and practice company policies.
- Conducts analysis and periodical review of the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.
- Analyzes and provides consumer, category, and brand information to support BAM segment‘s channel marketing and sales in category management and sales presentations.
- Provides direction for key BAM segment customer innovation summit presentations.
- Develop BAM segment growth targets, business objectives and brand strategies for the brand that aligns with Britam business plan.
- Leads the BAM segment brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review.
Research
- Perform market analysis and research on the latest trends in financial services industry and share in monthly report.
- Follow up on weekly and monthly reports from agency partners and ensure timely execution.
- Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.
- Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.
Digital Channels And Social Media Management
- Responsible for the BAM segment content on Company’s website and social media channels, including content development and continuous updating of the website and intranet.
- Conduct monthly website audits on BAM segment pages to ensure content is up to date.
- Measure the results of digital advertising campaigns to determine their effectiveness and cost-benefit ratio.
- Create always-on content together with digital agency.
- Product and Brand SEO – Collaborate across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research project requirements, audit implementation, and analyze the results.
- Enhance usability, design, content and conversion of the company’s websites.
- Devise, implement and manage effective social media marketing campaigns and trends.
- Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.
- Design internal communication materials i.e. emailers, e-shots, flyers.
Key Performance Measures
- Customer segments and sizing completion.
- Revenue booked under new production campaigns.
- Count of new individual customers on boarded.
- Bachelor’s degree in Business or social sciences.
- MBA in Marketing, PR will be an added advantage.
- Professional marketing qualification e.g. CIM or equivalent.
- Member of the Chartered Institute of Marketing.
- 7- 10 years working experience in a similar position with at least 3- 4 years’ experience in management.
Technical/ Functional Competencies
- Knowledge of insurance regulatory requirements.
- Knowledge of insurance products.
- Sales and marketing management skills.
Primary Location
Kenya-Nairobi-Nairobi
Organization
Britam
Job Level
Manager
Job Type
Permanent
Shift
Day Job
Contract Type
Full-time
Job Posting
03-12-2024
Unposting Date
15-12-2024
Number of Openings
1
