Job description
Communications
- Develop and implement Regional PR, digital communication and social media plan to promote Radisson Blu Hotel Nairobi within the market, in cooperation with the Regional office.
- Promote Radisson Blu Hotel Nairobi and its executives through social media network, trade shows, interviews, press conferences, media dinners, photo calls and events.
- Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
- Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel.
- Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.
- Write, edit and submit news releases to the media locally and regionally.
Marketing
- Design the annual marketing plan for Radisson Blu Hotel Nairobi that will act a guide for marketing operations throughout the year
- Ensure a coherent brand message and tone of voice
- Deliver creative, innovative and effective advertising, collateral, sales tools
- Develop online content for B2C activities
- Ensure effective database management in hotels
- Adaptation of corporate campaigns as directed by the regional office
- Development of district tactical marketing activities and campaigns
- Manage and develop strategic B2C partnership and sponsorship
- Monitor consumer data, ROI leisure campaigns, market research,
- Support the implementation of the Brand MICE offers (Experience and Smart)
- Manage and develop strategic B2B partnership and sponsorship
Social Media
- Manage the execution of the company’s social media strategy
- Online reputation management for the Radisson Blu Hotel Nairobi based on social media and review sites monitoring
- Create and execute frequent promotions on multiple social media channels
- Monitor and manage the use of Revinate
- Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Instagram, Google+.
Please note these duties are not exhaustive and may be modified and amended in line with responsibilities of this role at any time
