Job Location: Kampala with local travel when required
Reporting to: Managing Manager
Direct Reportees: Marketing Executive
Position Description
The job holder will oversee the product, brand, and trade marketing activities, drive brand awareness across various categories & products, and partner with in-country P&L owners to support in attaining d.light Uganda’s profitability and revenue targets.
The ideal candidate is someone with extensive experience in product, brand, consumer, and trade marketing and in-trade execution in Uganda, as well as the ability to establish strong relationships throughout the organization and support business leaders in multiple locations and diversified cultures.
R&Rs
● Responsible for developing and executing the annual marketing plan aligned to the company strategy and the Africa marketing priorities that will support the actualization of the d.light Uganda yearly revenue targets (i.e. Creating trade marketing plans for individual products and product ranges)
● Brand strategy implementation to create an emotional connection between products, dlight, our customers and our partners
● Develop and implement channel and consumer initiatives to in support of market positioning and brand growth aligned to the Uganda strategy and Africa marketing strategy
● Spearhead marketing operations & execution, enable efficient delivery and to scale with quality and consistency aligned to global brand guidelines
● Manage, monitor and track the allocated country marketing budget to deliver initiatives within budget and achieve an ROI
● Lead & create a climate that attracts, retains and motivates quality & engaged team members
● Manage and drive presence and engagement on critical social media platforms
● Support all customer experience initiatives as required
KPIs
● Trade Marketing & Marketing Campaigns
● Product road map and market development
● Brand Health & Market intelligence
● Operational Excellence
● People
MARKETING MANAGER
