Who is Primeridge Real Estate?
Primeridge Real Estate is a dynamic and innovative real estate company based in
Lagos, Nigeria. We specialize in property brokerage, development, and investment,
offering a wide range of residential and commercial properties to both investors and
end-users.
Who are we looking for?
We are seeking a talented and experienced Marketing Manager to join our team.
The ideal candidate will be a creative and strategic thinker with a passion for real
estate and a proven track record of success in developing and executing effective
marketing campaigns especially for real estate projects/products.
Qualifications and Skills:
- 2 – 4+ years of experience in real estate marketing or a related field.
- Proven track record of successful marketing campaigns.
- Strong understanding of digital marketing and social media.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficiency in marketing automation tools and CRM software.
Key Responsibilities:
- Brand Management: Develop and implement a comprehensive brand strategy to
elevate Primeridge Real Estate’s brand awareness and reputation in the Lagos
market.
- Marketing Strategy: Create and execute innovative marketing campaigns to
attract potential buyers and investors, including digital marketing, social media,
content marketing, and traditional advertising.
- Digital Marketing: Oversee all digital marketing efforts, including website
management, SEO, SEM, email marketing, and social media marketing.
- Over see Content Creation: Champion the Development of high-quality content,
such as blog posts, articles, and videos, to educate and engage our target
audience.
- Property Marketing: Create compelling property listings, including professional
photography and virtual tours, to showcase our properties effectively.
- Event Planning: Organize and execute property launches, open houses, and other
events to generate interest and drive sales.
- Sales Enablement: Collaborate with the sales team to develop effective sales
materials and tools to support their efforts.
- Market Research: Conduct market research to identify trends, opportunities, and
challenges in the Lagos real estate market.
- Budget Management: Manage the marketing budget effectively and track ROI on
marketing initiatives.
- Team Leadership: Lead and mentor a team of marketing professionals.
How is Success Measured?
Success in this role will be measured by the following key performance indicators
(KPIs):
- Brand Building and Awareness: Increased brand visibility, positive brand
perception, and engagement across various channels.
- Lead Generation and Conversion: Effective lead generation strategies, improved
lead quality, and increased conversion rates.
- Campaign Effectiveness: Successful execution of marketing campaigns, measured
by key metrics like ROI, click-through rates, and conversion rates.
- Customer Acquisition and Retention: Acquisition of new customers and retention
of existing ones through targeted marketing efforts.
- Team Leadership and Development: Effective leadership of the marketing team
and development of team members’ skills.
Performance will be evaluated through a combination of quarterly key results (OKRs)
and an annual 360-degree performance review.
This will assess your contributions to both the specific marketing goals and the
broader objectives of Primeridge Real Estate.
By focusing on these KPIs and fostering a culture of innovation and collaboration, we
aim to achieve sustainable growth and attain the position of a leading real estate
company in Lagos.
How to Apply
Please email your CV and cover letter to [email protected] and someone from our team will be in touch if your profile matches our requirements.
