Job Title: Marketing Intern
Department: Marketing
Career Stage: Team Contributor
Reports To: Marketing Manager
About Adept Technologies
Adept Technologies is an end-to-end data solutions provider specializing in Contact Centre as a Service, Data Analytics services, Machine Learning, and eLearning and LMS solutions.
Role Overview
Adept Technologies is looking for a Marketing Intern to support the marketing team in email marketing, creating digital campaigns, and managing social media platforms. This role involves assisting with the execution and tracking of digital campaigns, writing content, and coordinating with Project Leads and the Marketing Manager. You will also be involved in creating and updating marketing collateral, email marketing campaigns, and departmental documentation.
Key Focus Areas
- Assisting in lead generation.
- Providing administrative support to the Marketing department.
- Conducting market research to identify potential clients and industry trends.
Requirements
- Pursuing a Degree in Marketing, Business Communications, or a related field.
- Strong understanding of digital marketing, social media, and email marketing.
- Excellent communication and interpersonal skills.
- Self-motivated, creative, and eager to learn.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with CRM software is a plus.
- Ability to work independently and as part of a team.
“Wow” Factor for Success
- Growth mindset: Willing to take on challenges, seek opportunities, take initiative, and stretch assignments.
- Desire to learn the Adept business, including its position within the market and its solutions to existing problems.
- Strong communication skills: Ability to effectively communicate findings to non-technical team members and build relationships with stakeholders, partners, and clients.
- Creative problem-solving: Ability to develop innovative solutions or approaches to issues.
- Strategic thinker with strong presentation skills.
Key Responsibilities
- Campaign Management and Tracking
- Assist in creating and executing marketing campaigns (email, social media, and digital ads).
- Track, analyze, and report on campaign performance.
- Coordinate with the Marketing Manager and Project Leads to ensure alignment.
- Email Marketing
- Develop and manage email marketing campaigns (newsletters, promotions, and follow-ups).
- Monitor key email metrics (open rates, click-through rates, conversions).
- Conduct A/B testing for subject lines and content to improve engagement.
- Content Creation & Social Media Management
- Assist in drafting LinkedIn posts, blog articles, and social media updates (including WhatsApp).
- Create engaging content for targeted audiences.
- Monitor social media engagement and suggest improvements.
- Reporting & Documentation
- Assist in preparing marketing reports with interpreted data.
- Maintain and update marketing documents (proposals, concept notes, campaign plans).
- Ensure documentation is well-organized and accessible.
- Coordination and Liaising
- Ensure consistency in branding across all channels.
- Act as the link between the Projects team, Marketing team, and external communities.
- Support all marketing activities and execution.
Key Performance Indicators
- Leads generated
- Campaign performance
- Content effectiveness
- Email marketing success
- Social media performance
- Documentation and reporting
- Timely execution and completion of tasks and coordination between teams
