KEY RESPONSIBILITIES:
- Develop and execute digital marketing programs such as social media, content marketing and any e-marketing activities.
- Support with and draft social media, developing reactive and proactive organic content plans and implementation
- Collaborate with Internal stakeholders to effectively formulate and deploy content for target audience
- Develop digital engagement programs for effective lead generation and customer relationship management and to track the effectiveness of the programs
- Foster brand presence through social listening, analytics and reputation management
- Evaluate audience research, market conditions and competitor data.
- Identify feature opportunities, understanding the business issues, market trends or product requirements to sell in press features and draft feature length copy as required.
- Produce internal copy for newsletters and staff engagement activities.
- Support the team in developing new, innovative ways to target the media, build better relations and hence create competitive edge for the bank.
- Assist in the organization of event.
QUALIFICATIONS, SKILLS & EXPERIENCE
- Degree Holder of Communications, Media, Marketing or any other relevant disciplines
- At least 2 years of practical in-house or agency experience in social media management or digital marketing with a sizable organization.
- Proficient level of copywriting and collateral production knowledge
- A strong knowledge in website management, social media, content creation and brand development
- Creative and business minded.
- Excellent attention to detail and proofing skills.
- Excellent communication skills – written, telephone and face to face.
- A willingness to learn and seize opportunities to develop.
- Good presentation skills.
- Understand the basics of all marketing disciplines and where content and social media fits.
