Kuja Communications & Marketing Manager
Reporting To: Kuja Director
Working With: Digital Marketing Coordinator
Starting date: January 20, 2025
Background
Adeso is a vibrant African-based international development and humanitarian organization with community-based programs in Somalia and global solutions to decolonize the sector. Over the past 30 years, Adeso has developed an intimate understanding of the problems faced by both local and national NGOs. Despite having the most effective, efficient, and long-term solutions, local and national NGOs face the most barriers to secure funding to do their work. In recent years the humanitarian sector has increasingly focused on localization, responding to widespread criticism of the traditional “top-down” approach and advocating for a shift in power towards local actors. Adeso is leading the effort to find solutions and emphasize the importance of local leadership in community development and humanitarian efforts.
Kuja is a social enterprise powered by Adeso. Kuja provides solutions to overcome barriers that local and national NGOs face. We are creating a unique online platform and community for actors in global aid and development to have a space for connection and growth. Local and national NGOs can build their profile to promote their work, and funders can find the best-fit grantees for their goals. The Kuja platform offers four practical solutions that ensures direct access to funding for local NGOs, awareness and capability and the confidence to deliver.
KujaLink – linking organizations to funding by:
Matching local organizations to the best-fit funding opportunities and simplifying the proposal development process.
Analyzing compliance requirements and grant opportunity goals to identify local partners and grantees uniquely fit to deliver impact.
KujaBuild – building organizations’ operational capacity by:
Providing the back-office support, KujaBuild fills operational and administrative gaps to enable organisation to meet donor compliance requirements.
KujaLearn – creating community for change by:
Making learning opportunities accessible to all through online skills building, mindset change, and action.
Hosting events and learning cohorts, KujaLearn creates connections across invisible boundaries.
Providing a space for local organizations to host virtual events to share their expertise, learning, and stories from communities.
KujaAdvise – simplifying the growth and change process by:
Creating a marketplace for pro-bono expertise and peer-to-peer idea sharing and advising.
Supporting INGOs and donor organisation to decolonize their programs and operations with tailored consulting services.
Overview
The Kuja Communications & Marketing Manager is a key member of the start-up team at Kuja with unique understanding of our business requirements, technical products and platforms, and their value propositions. The position will be responsible for supporting the Kuja team in creating and implementing communications and marketing strategy, with special focus on recruitment and retaining of users to the Kuja platform. The Communications & Marketing Manager will be responsible for crafting compelling content, implementing digital marketing strategies, managing media inquiries, maintaining brand consistency, and fostering brand recognition. They will also work closely with Kuja leadership to determine sales targets and deliver on these goals. This person will be integrated onto the Kuja team and considered a vital part of its success.
Responsibilities
- Create and manage the Kuja platform communications and marketing strategy and implementation plan.
- Support the development of context-driven and global digital marketing campaigns and promotions to drive revenue and re-engagement in the Kuja platform.
- Coordinate and implement key events like product launches, conferences, and speaking engagements in Nairobi, Kenya and potentially other locations.
- Craft and distribute internal and external communications materials including press releases, newsletters, and company announcements.
- Manage and update Kuja’s social media accounts and other digital platforms, including creative digital marketing campaigns to drive revenue.
- Capitalize on low-cost PR opportunities in traditional media
- Supervise the Kuja graphic designer to ensure brand consistency and create compelling content for various channels.
- Advise and train members of the Kuja team in messaging, pitches, and brand consistency and support leadership with presentation and media training.
- Develop relationships with key stakeholders like media outlets, industry influencers, and community organizations.
- Monitor and manage Kuja’s online reputation and support responses to customer feedback.
- Stay updated on industry/market trends to support marketing and advise on product feasibility.
Required skills:
- A minimum of 8+ years’ experience in a related role and similar industry.
- Successful implementation of communications strategies (including turn-around strategies in case of Brand or image reputational hits of a less than positive nature)
- Successful implementation of marketing strategies resulting in revenue generation.
- Excellent written and verbal communication skills.
- Strong storytelling and message development abilities.
- Crafting compelling content for different mediums.
- Ability to tailor communications and marketing messages to different audiences.
- Ability to grow reputational equity for the brand and the leadership
- Familiarity with the international aid, development, and philanthropy sectors and audiences.
- Creative problem solving and a results-driven mindset.
- Curious, flexible, and innovative.
- English fluency.
Desired skills:
- Have an established network within the aid, development, and philanthropy sectors that can benefit the growth of Kuja.
- French fluency.
APPLICATION PROCESS
This is a challenging opportunity for a dedicated and highly motivated professional. If you would like to join this dynamic team, please submit your application to [email protected] quoting the position in the email subject matter. This application will be open until the position is filled.
- Each application should be addressed to the Human Resources Department and include the following:
- Cover letter with applicant’s current contact information.
- CV including detailed work experience, education/degrees, details of similar assignments, and three professional references with complete contact information.
Applications not including all the above information will not be reviewed. Only short-listed candidates will be contacted. Adeso is an equal opportunity employer, Female candidates are encouraged to apply.
