Job Title- Marketing Associate
We are seeking a highly motivated and experienced Marketing Associate to join our team. The successful candidate will be responsible for developing and implementing effective marketing strategies to reach new customers, increase brand awareness, and drive sales. The ideal candidate will have a strong background in marketing, excellent communication skills, and a proven track record of success in a similar role.
Key Responsibilities
Marketing Strategy and Collaboration
· Develop and execute comprehensive marketing plans to achieve business objectives.
· Conduct market research and analysis to identify trends, opportunities, and challenges.
· Collaborate with cross-functional teams to align marketing strategies with business goals.
· Collaborate with external partners to execute marketing initiatives.
Brand and Campaign Management
· Manage and maintain the company’s brand identity.
· Develop and implement brand guidelines and standards.
· Ensure consistent brand representation across all marketing channels.
· Develop and execute marketing campaigns to drive sales and conversions.
· Analyze and report on campaign performance.
· Develop and execute email marketing campaigns to drive conversions and sales.
Analysis and Reporting
· Track and analyze campaign performance using analytics tools (Google Analytics, etc.).
· Provide regular reports on marketing performance.
· Use data to inform future marketing strategies and optimizations.
Requirements
· 2+ years of experience in marketing or a related field.
· HND/Bachelor’s degree in Marketing or a related field.
· Proven track record of success in marketing.
· Strong understanding of marketing principles and strategies.
· Excellent communication and analytical skills.
· Strong understanding of digital marketing channels and technologies.
· Ability to work in a fast-paced environment and adapt to changing priorities.
· Design and implement digital campaigns to increase web and physical traffic. Should be well experienced in digital and social media marketing.
· Work closely with content creators, graphic artists to develop varieties of audio visual materials.
· Plan and execute effective marketing campaigns, organize indoor and outdoor presentation
· Develop articles, blog posts and info graphics.
Nice to Have
· Experience with marketing automation tools.
· Experience with design tools (Adobe Creative Cloud, etc.)
· Certification in digital marketing (Google Analytics, Hubspot, etc.)
· Familiarity with SEO and Google analytics.
What We Offer
· Competitive salary and benefits package.
· Opportunity to work with a dynamic and growing company.
· Professional development and growth opportunities
· Collaborative and supportive team environment.
