Marketing and Communications Lead
Seeking a dynamic and results-driven professional to join our Business Development, Marketing & Communications team
ALN Kenya | Anjarwalla & Khanna
About Us
ALN Kenya | Anjarwalla & Khanna (ALN Kenya) is East Africa’s largest full-service law firm. We were founded in 1954, and as Kenya has evolved and developed, so have we. We now employ over 100 lawyers and have expanded our footprint to Dar es Salaam, Tanzania and Dubai, UAE, making us the first African firm to be licensed in UAE. Along the way, we have established trusted partnerships with our clients, working alongside them as an extension of their businesses to guide and advise.
In response to the market and as more clients asked us to take care of cross-border deals, in 2004, we founded ALN, an integrated alliance of the preeminent full-service corporate law firms in 15 African countries and the UAE, to give us the agility and expertise to operate locally and across the pan African business and economic environment. Our clients can call upon specialists who span the legal spectrum, and as Africa is propelled onto the world stage, ALN lawyers combine their global perspective with local expertise to help clients navigate new territories and capitalise on future opportunities.
Our expertise has been recognised by several award bodies and the Firm is currently ranked first in Kenya by various international legal directories, including Chambers Global, IFLR1000 and Legal 500.
Role overview:
The Marketing and Communications Lead will oversee an internal marketing agency-style function, serving as the firm’s strategic service department for Business Development (BD) teams and other stakeholders. Acting as an Account Manager, this role will receive briefs, develop tailored marketing and communication strategies, and execute high-impact campaigns that align with business objectives.
This position will oversee brand management, content creation, digital marketing, events, PR, and client engagement initiatives, ensuring the firm maintains a strong market presence while delivering measurable ROI. The ideal candidate will be strategic yet hands-on, with experience managing teams in a fast-paced, client service-oriented environment.
The role requires a deep understanding of the legal and professional services landscape, a data-driven approach to decision-making, and the ability to transform business needs into compelling marketing initiatives that support revenue growth, enhance client relationships, and strengthen market positioning.
Location: The role will be based in Nairobi, Kenya.
Roles and responsibilities:
Strategic Planning & Service-Oriented Execution
- Operate as an internal marketing agency, receiving briefs from BD teams and other stakeholders and translating them into strategic, action-oriented marketing plans.
- Develop and implement integrated marketing and communication strategies that drive client engagement and brand visibility.
- Maintain a service mindset, ensuring all marketing initiatives are aligned with business needs and delivered efficiently.
Brand Management & Positioning
- Act as the firm’s brand custodian, ensuring consistency in visual identity, messaging, and positioning across all platforms.
- Uphold a market-leading presence, ensuring brand differentiation in the professional services sector.
Content & Thought Leadership
- Develop client-focused content, including whitepapers, reports, articles, and multimedia, to position the firm as a thought leader.
- Work closely with partners and subject matter experts to translate legal and business insights into compelling marketing assets.
Digital Marketing & Performance Analytics
- Oversee the firm’s digital presence, including website, social media, email marketing, and digital campaigns, ensuring measurable engagement and leads generation.
- Implement data-driven marketing, using analytics tools to optimize campaign performance, track engagement, and enhance audience targeting.
- Report on digital ROI, providing actionable insights and recommendations.
Event Management & Client Engagement
- Plan and execute high-impact client events, webinars, and industry engagements that strengthen relationships and support BD objectives.
- Manage end-to-end event logistics, ensuring seamless execution and measurable outcomes.
- Implement event success metrics, tracking attendance, lead conversion, and post-event business impact.
Public Relations & Media Management
- Manage external PR and media relations, ensuring strategic placement of thought leadership content and firm announcements.
- Build relationships with key journalists, industry publications, and media partners to enhance the firm’s public profile.
Internal Communications & Stakeholder Engagement
- Develop and execute internal communication strategies, ensuring employees are informed and engaged with the firm’s initiatives.
- Foster a strong internal brand culture, ensuring marketing aligns with overall business objectives.
- Collaborate with lawyers and practice groups to identify and coordinate marketing initiatives.
Metrics, ROI Tracking & Performance Reporting
- Establish clear KPIs for all marketing and communications activities, ensuring alignment with business and BD objectives.
- Develop and maintain performance dashboards, providing leadership with data-driven insights on marketing effectiveness.
- Track ROI across marketing channels, continuously optimizing efforts based on analytics.
Team Leadership & Operations Management
- Lead and mentor the marketing and communications team, ensuring a high-performance, service-driven culture.
- Act as a liaison between BD teams and marketing, ensuring clear briefs, execution timelines, and performance tracking.
- Oversee the marketing budget, ensuring effective allocation and maximum ROI.
Experience and personal qualities:
The following experience and personal qualities are preferred:
- Proven experience in a senior marketing and communications role within a professional services environment, preferably in the legal sector.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; a master’s degree or relevant professional qualification is desirable.
- At least 8 to 10 years of experience in marketing and communications, preferably within the legal or professional services industry.
- Experience operating in a marketing agency-style model, with a strong focus on receiving briefs, executing campaigns, and delivering measurable outcomes.
- Strong leadership, stakeholder management, and project execution skills.
- Excellent communication, storytelling, and content development expertise.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Data-driven mindset, with experience in performance measurement and ROI tracking.
How to apply:
- If your career aspirations match this opportunity, please submit your application via this link: BD/MKTCOMM/25 before 6:00 p.m. (EAT) Tuesday, 15 April 2025.
