BasiGo is an early-stage e-mobility start-up looking to revolutionise the public transportation sector by providing bus owners with a cost-effective electric alternative to diesel. BasiGo Kenya is looking for a Marketing and Communication Junior Associate to join our team. The Marketing and Communication Junior Associate will report directly to the Head of Marketing and Communication.
You might like this job if:
- You have a passion for storytelling and love crafting content that resonates with different audiences across various platforms.
- You enjoy engaging with online communities and building positive relationships that foster brand loyalty and support.
- You’re excited about developing and executing social media strategies that drive visibility and engagement for a growing, innovative brand.
- You want to contribute to the growth of e-mobility solutions and make a meaningful impact in shaping a cleaner, more sustainable future for African cities.
About this role
We are looking for a dynamic Marketing and Communication junior Associate to join our team. This role will be a key contributor, working closely with various teams across the organisation to support a wide range of communication projects. The Associate will play a crucial role in external and internal communications, with responsibilities spanning content creation, social media management, event promotion, and media relations
Roles and Responsibilities:
- Content Creation & Copywriting: Craft, edit, and proofread engaging content for internal and external channels, including newsletters, articles, reports, and social media posts.
- Social Media Marketing: Develop and execute social media strategies to boost BasiGo’s online visibility. Manage and regularly update social media platforms.
- Community Management: Engage with and manage BasiGo’s online community, addressing inquiries and fostering positive interactions.
- Event Support Assist in organizing and promoting events, conferences, and marketing activities.
- Communication Strategies: Collaborate with the Head of Marketing and Communication to design and implement campaigns promoting BasiGo’s initiatives.
- Media Relations: Maintain relationships with media outlets, pitch stories, and respond to press inquiries.
- Project Management: Execute communication projects, ensuring deadlines are met with high-quality results.
- Reporting: Produce reports on communication activities and analyze the success of campaigns and strategies.
- Other Duties: Perform additional duties as assigned by the Head of Communication and Marketing.
Our Ideal Candidate would have:
Education: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. PRSK membership with up-to-date certification.
Experience: At least 2-3 years of experience in Communications, Marketing, or Public Relations; agency experience is a plus.
Experience in a diverse and inclusive work environment and the ability to adapt to change and contribute innovative ideas.
Skills & Attributes
- Strong writing and editing skills
- Proficiency in social media and digital tools
- Solid media relations
- Ability to thrive in a fast-paced environment
- Strong interpersonal skills
- Attention to detail
- Teamwork
- Proactive problem-solver
