Job Title: B2B Content Marketer
Location: Nairobi, Kenya
Reports To: Marketing Manager
About Us:
Tier Data Limited is a fast growing IT services provider and a member of Centum Group. Established in 2015, we specialize in delivering IT systems integration services to medium-sized businesses facing expansion challenges. Our goal is to be our clients’ preferred IT firm in navigating the complex IT landscape. We’ve successfully deployed over 100 technological innovations, serving more than 10,000 users across 200+ projects in the East African region.
Position Overview:
We are seeking a talented and experienced B2B Content Marketer to join our marketing team. This role requires a strong writer who is proficient in IT, technical, and business language. The ideal candidate will be responsible for creating compelling content that drives engagement and nurtures leads through the marketing funnel, both in digital and print formats.
Key Responsibilities:
- Develop and execute content strategies that align with our overall marketing goals and target audience
- Create high-quality, engaging, and informative content, including blog posts, whitepapers, case studies, brochures, email campaigns, and social media posts
- Collaborate with the marketing and sales teams to craft content that addresses the needs and pain points of our target audience, including IT managers, CEOs, and finance managers
- Optimize content for search engines (SEO) and ensure it is tailored to the buyer’s journey
- Manage and maintain a content calendar to ensure timely delivery of content across various platforms
- Conduct research to stay updated on industry trends, competitor activities, and emerging technologies in IT
- Edit and proofread content to ensure accuracy, clarity, and consistency in tone and messaging
- Work closely with the design, sales, customer success and product teams to produce visually appealing content for both digital and print mediums
- Analyze content performance and make data-driven decisions to improve engagement and lead conversion
- Stay updated with industry trends and best practices to support content execution
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, IT, or a related field
- Proven experience as a B2B content marketer, preferably in the IT industry
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Strong understanding of IT concepts, technical terminology, and business communication
- Proficiency in content management systems (CMS) and marketing automation tools
- Familiarity with SEO best practices and keyword research tools
- Ability to work independently and as part of a team in a fast-paced environment
- Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously
- A portfolio showcasing your content work across various media (digital, print, etc.)
What We Offer:
- A supportive environment where you can learn and grow
- Opportunities to work on a variety of projects across different media
- Competitive salary and benefits package
How to Apply:
Interested candidates are invited to submit their resume, cover letter, and portfolio to [email protected] with the subject line ‘B2B Content Marketer Application – [Your Name]’.
Tier Data Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
