Responsibilities
- Develop competitive pricing and customer value management(CVM) propositions for all home broadband revenue streams (Device sales -Routers, Mifi, HBB Packages).
- Ensure Unique Selling Proposition for each HBB package and products is defined.
- Ensuring monthly HBB special offers are in place to drive profit and revenue in line with AOP.
- Identify business growth opportunities through detailed and regular analysis of data.
- Identify and analyze industry or geographic trends with business strategy implications regularly updating HBB and Data management teams on market and competitor activities and products.
- Understand the HBB competitive set and impact of Airtel HBB propositions or products launched in growing share and overall industry market size.
- Understand drivers for acquisition, retention and churn and manage HBB portfolio accordingly through CVM and other related activities.
- Oversee pricing of new tariffs and promotions for all products in the Home Broadband business.
- Full accountability and responsibility for product life cycle management of the HBB offers.
- Ensuring whole data ecosystem ( Fixed , Mobile , HBB opco and HBB group ) are fully aligned to the pricing offers being executed.
- HBB Business Performance Reporting, Analysis and Monitoring.
- Financial reporting for HBB business.
Qualifications
- Bachelor of Technology / Commerce / Finance with in-depth understanding of telecom trends.
- MBA – Business / Finance an added advantage.
- 5-7 years of experience in leading a highly qualified and experienced team in a highly complex environment.
- 5 years of in-depth Sales and Marketing experience in the telecom/ FMCG/ Retail industry.
- Analytical and problem-solving skills.
- Strong Business Acumen.
- Consulting and Facilitation skills.
- Teamwork and collaboration.
- Strong results orientation.
