HORECA Manager

• Deadline: Expired

Company Overview

Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent.  CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing approximately 14000 employees in Africa, and approximately 7000 employees in South Africa

Key Purpose Statement

The role of the HORECA Manager is to deliver Volume and Revenue growth in all channels , grow customer base and manager accounts.

Key Duties & Responsibilities

1. Implement strategies and tactical plans for HORECA to ensure sustained business growth.
2. Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.
3. Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.
4. Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.
5. Champion Order generation within the HORECA outlets.
6. Trade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.
7. Market share protection and growth.
8. Build Capability through coaching & learning to accelerate performance.

Experience

1. A minimum of 5 years’ experience in an FMCG environment.
2. Strong experience in marketing and customer service with good networking skills.
3. Excellent interpersonal, verbal & written communications skills.

Education

1. A Minimum of a bachelor’s degree in commerce or any other business-related course

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