Job: Head, Trade Marketing and out of home (OOH).
Function: Marketing.
Reporting to: Marketing Director.
Job Purpose:
The role drives all trade marketing activities and trade marketing execution for Mass, enterprise, HBB and Airtel Money to drive revenue and market share capture.
Key Result Areas
- Drive increased market expansion and penetration by creating a roadmap and strategy for customer acquisition, in line with the overall business and marketing strategy.
- Contribute towards the improvement of brand impact and positioning to ensure consumer engagement and uniform brand experience across consumer touch points.
- Develop, implement, and track picture of success (POS) on all customer interaction points.
- Develop and enhance customer engagement.
- Developing, Managing and Nurturing PARTNERS – Locally in conjunction with the Devices Manager.
- Track execution to ensure compliance with the picture of success and with internal company procedures.
- Ensuring all executions are done according to the set guidelines and process of the organization and ensure the organization gets the best value for money.
- Create clarity on plans and products to ensure consumer’s understanding of products and services.
Ideal Candidate
- Bachelor’s degree in relevant field.
- Post-graduate qualification (e.g. CIM), an MBA would be an added advantage.
- Minimum of 5 years’ experience in a marketing/ trade or sales position, with a focus on sales, outlet management, trade marketing or other related sales and marketing experience.
- Minimum of 5 years of leading a field execution team of not less than 3 years.
- Excellent Data analysis and Excel skills.
- Experience of the Telecommunications Industry or FMCG marketing environment.
· Able to operate in a performance driven organization.
Please note;
- Attach copies of all academic documents.
- Soliciting of influence of any nature will lead to an automatic disqualification.
- We regret that only short-listed candidates will be contacted. Applicants who do not hear from us within 2 weeks from the closing date should consider their applications unsuccessful.
Note: Airtel Uganda is proud to be an equal opportunity employer and we remain fully committed to diversity and inclusion in the workplace.
Interested Candidates are invited to submit their applications to the email address below. Please attach your CV, academic qualifications, and day phone contact. Send email to: [email protected] and clearly indicate the email subject as “Head Trade Marketing and out of home (OOH)”. Closing date: 23rd July 2024.
