KEY RESPONSIBILITIES:
i. Lead and manage the Marketing, Corporate Affairs, and Citizenship Function’s businesses and staff teams.
ii. Develop and implement a Marketing Strategy in line with the overall Bank strategy and ensure execution (brand management, sponsorships management, digital marketing, campaigns, initiatives and ideation management, marketing services management, media buying, and agency management (brand and creative management).
iii. Partner with the Group MCC office to ensure alignment on in-country marketing, branding, and sustainability initiatives to Group standards and policies.
iv. Manage corporate events, communications, public relations, and the Bank’s sustainability agenda.
v. Development of the Marketing budget in cooperation with the Bank’s Finance Department and Business Department Heads.
vi. Manage customer surveys, trends, and insights to inform products and proposition offerings efficacy and suitability, market penetration and differentiation, and customer needs.
vii. Ensure strong risk management and internal controls are in place and effective with respect to all Marketing activities including statutory and regulatory requirements adherence/fulfillment in cooperation with the Governance Functions (Audit, Risk, Compliance and Legal).
viii. Develop new product commercialization programs intended to deliver revenue by driving customer recruitment, frequency & retention metrics, including expansion of product footprint and capabilities to serve existing and new markets.
ix. Manage all aspects of the organization’s brand, including events to build and maintain a strong identifiable brand character that is communicated clearly and consistently through all channels.
x. Lead the embedment of the sustainability agenda including co-creation of programs and initiatives around identified corporate priority areas.
xi. Drive implementation of the BPR Foundation Strategy vide its philanthropic and environmental themes, strategic CSR, and shared value programs.
