About Us:
Manix Ltd is a leading multi-brand fashion retailer in Kenya, offering top international brands across men’s, women’s and kids’ fashion. With a strong presence in premier malls and a growing online store, we are committed to providing our customers with timeless style and premium quality.
Job Description:
As Head of Marketing, you will play a pivotal role in shaping Manix Ltd’s brand identity, leading the marketing team, and driving growth across digital, in-store, and omnichannel platforms.
You’ll oversee strategic marketing initiatives, brand storytelling, digital/e-commerce growth, and customer engagement, ensuring our brands stay top of mind in Kenya’s competitive retail space.
Key Responsibilities
· Develop and execute strategic marketing plans (ATL & BTL) for all brands under Manix Ltd.
· Conduct market research and competitor analysis to inform tactical and strategic decisions.
· Analyze consumer behavior, define customer personas, and drive customer acquisition and retention.
· Manage and optimize the marketing budget, ensuring maximum ROI.
· Develop impactful promotional materials to support sales and brand awareness.
· Lead website content strategy, localizing global content and creating original assets to strengthen brand identity.
· Oversee PR and CSR initiatives to enhance brand visibility and reputation.
· Drive the growth of new and existing brands by developing strategic launch plans, strengthening market positioning, and implementing targeted campaigns to boost sales of slow-moving items.
· Provide leadership by translating company objectives into clear KPIs and guiding the marketing team to achieve them.
· Train, motivate, and set performance goals for the marketing team.
· Foster collaboration between sales, marketing, and inventory teams to ensure seamless execution.
· Contribute to quarterly and annual business planning.
· Align sales and marketing efforts to increase brand awareness, including soft launches of new collections, products, and stores.
· Ensure a strong, consistent brand message across all marketing channels, improving quality and turnaround time.
· Increase website traffic and conversion rates.
· Maintain strong relationships with brand partners, ensuring compliance with brand requirements and reporting standards.
· Oversee in-store branding and POP materials, ensuring alignment with brand aesthetics.
· Work closely with retail teams to enhance the customer shopping experience.
Qualifications & Requirements:
· Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
· 5+ years of experience in digital marketing, brand management, and strategic planning.
· Strong leadership and communication skills with the ability to manage and motivate teams.
· Highly organized with a problem-solving mindset and keen attention to detail.
· Expertise in CRM, negotiation, and market analysis.
· Deep understanding of consumer behavior and industry trends.
· Experience in the fashion and retail industry is a plus, but not mandatory.
How to Apply:
If you’re passionate about fashion, digital marketing, and leading impactful campaigns, we’d love to hear from you!
Submit your resume and cover letter highlighting your relevant experience and qualifications.
We look forward to welcoming you to the Manix team!
