Position:
General Manager -Sales and Marketing
Reports to: Executive Director
Duty Station: Kampala
About Psalms
Psalms Food Industries Limited is a leading snacks manufacturing company in Uganda under the brand names Sumz and Afrikan Harvest.
Following our expansion, we are seeking a dynamic General Manager – Sales and Marketing-to lead our marketing strategy and drive growth for our brand and product portfolio.
Role Overview:
As the GM- Sales and Marketing you will:
Supervise the Sales and Marketing managers
Develop and execute marketing strategies to boost brand visibility, customer acquisition, and revenue growth.
Lead a high-performing marketing team and oversee brand management for Sumz and other products.
Plan and manage multi-channel campaigns (digital, social media, events, etc.) to maximize ROl.
Conduct market research, analyze trends, and use data-driven insights to inform decisions.
Track and report on KPls to measure sales and marketing success.
Coordinate effectively with other functions (Finance, HR, IT, Procurement,
Manufacturing and Operations) to achieve business goals
Key Performance Indicators (KPIS):
- Revenue Growth
- Market Share expersion
- Customer Acquisition Cost (CAC)
- Achieve a 5:1 Return on Marketing
- Investment (ROMI)
- Brand Awareness
- Lead Generation & Conversion Rates
- Customer Retention Rate
- Digital Engagement (website traffic, CTR,
- social media)
- Campaign ROI
Technical Competences
- Understanding and knowledge of sales and marketing
- Strong analytical, organizational, and
- creative thinking skills
- “Excellent communication, inferpersonaf arid
- customer service skills
- Knowledge of Data analysis and report
- writing
- The ability to understand and follow company policy and procedures
Behavioral Competences
- Versatile and good teamplayer
- High integrity
- Result oriented
- Creative and innovative thinking
- Quick decision making and judgement
- Flexible and highly receptive to change
- The ability to work under pressure and
- minimum supervision
Qualifications:
- A degree in Marketing, Business, or related field (MBA preferred)
- 10+ years of marketing experience, with 5+
- years in FMCG/food industry leadership.
- Proven success in brand management, digital marketing, and campaign execution.
- Strong analytical, leadership, and communication skills.
- Proficiency in CRM, Google Analytics, and social media tools.
HOW TO APPLY:
Send your resume and cover letter to [email protected] note later than Friday, 28th March 2025.
