Job description
Job Title: Digital Marketing Executive
Location: Kenya
Company: Mzawadi Loyalty Group
About Us:
Cheche is a leading MarTech company empowering businesses to connect with their customers and provide marketing technologies for various clients.Cheche is a company owned by mZawadi loyalty group that specializes in crafting customized loyalty programs that drive customer retention, acquisition, and growth.
Job Overview:
We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance our brand presence, drive traffic, and generate leads.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
- Monitor and analyze campaign performance, using data-driven insights to optimize and report on ROI.
- Create and manage engaging content for the company’s website, social media, blogs, and other digital platforms.
- Collaborate with the design team to produce compelling visuals and promotional materials.
- Manage and grow the company’s social media presence, engaging with followers and responding to inquiries.
- Stay updated with the latest digital marketing trends and tools to enhance marketing efforts.
- Work closely with the sales team to align marketing campaigns with business goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably within the loyalty or consumer engagement sector.
- Strong understanding of SEO, SEM, PPC, social media, email marketing, and analytics tools (Google Analytics, etc.).
- Excellent written and verbal communication skills.
- Creative mindset with strong analytical and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
What We Offer:
- Opportunities for growth and professional development.
- A dynamic and inclusive work environment.
How to Apply:
- Interested candidates should send their resume and a cover letter to [email protected] by 25th January 2024
