Job Title: Digital Marketing Specialist
Location: Nairobi, Kenya
Company: iClear Wellife Service Limited
About Us:
iClear Wellife Service Limited specializes in providing high-quality water purification solutions for households and offices, utilizing advanced reverse osmosis technology. Our product catalog includes standard water purifiers, premier water purifiers, desktop machines, and office-use machines. We are committed to ensuring access to clean and safe drinking water for all.
Job Summary:
We are seeking a dynamic and results-driven Digital Marketing Specialist to lead our online marketing initiatives. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies to increase brand awareness, drive sales, and enhance customer engagement.
Key Responsibilities:
- Develop and execute digital marketing strategies to promote iClear Wellife’s products and services.
- Manage and optimize all digital marketing channels, including social media, email marketing, SEO, and content marketing.
- Create engaging and informative content to drive audience engagement and brand awareness.
- Monitor and analyze website traffic, social media engagement, and other digital metrics to assess campaign performance.
- Conduct market research to identify trends, target audiences, and opportunities for brand growth.
- Collaborate with sales and customer service teams to enhance the customer journey and improve lead conversion rates.
- Manage online advertising campaigns and budget allocations effectively.
- Oversee the development and optimization of the company’s website for improved user experience and lead generation.
- Stay updated with industry trends and emerging digital marketing technologies to maintain a competitive edge.
Requirements:
– Minimum of 1-3 years of experience in digital marketing, preferably in the consumer goods industry.
- Proficiency in SEO and SEM Google Ads, social media advertising, and email marketing platforms.
- Strong analytical skills with the ability to interpret data and drive actionable insights.
- Excellent content creation and copywriting skills.
- Experience with website management and basic knowledge of CMS platforms such as WordPress.
- Familiarity with graphic design video graphic tools like Canva, Cap cut or Adobe Creative Suite is a plus.
- Strong project management skills with the ability to multitask and meet deadlines.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to work in a growing and impactful industry.
- A collaborative and innovative work environment.
- Professional growth and development opportunities.
If you are passionate about digital marketing and want to contribute to a company that is making a difference in water purification, we would love to hear from you!
How to Apply:
Interested candidates should send their CV and MANDATORY portfolio to [email protected] with the subject line “Digital Marketing Specialist Application” by 14th March 2024.
