Purpose Statement
Our purpose is to enable and maintain health.
Mission
To provide high quality care that exceeds our clients’ expectations.
Job Description
About Avenue Healthcare
Avenue Healthcare is one of the leading private healthcare groups in East Africa running 3 Hospitals, and 17 medical centres across Kenya, and a Homecare business. With over 25 years in the healthcare industry, Avenue Healthcare runs 300 hospital beds with over 1,000 staff members, and more than 400 specialists and serves over 400,000 patients annually, offering primary, secondary, and tertiary healthcare services.
Position: Digital Marketing Officer
Position Type: Permanent
Location: Head Office
Department: Business Development & Marketing
Reports To: Business Development and Marketing Manager
Job Objective/Purpose
Responsible for planning, developing, implementing and managing the overall group digital marketing strategy that promotes the company’s brand, products and services.
Key Responsibilities
1.Design and implement a monthly social media strategy to align with Avenue’s marketing plan.
2.Conceptualize, design and implement creative graphics projects on time and within budget. Coordinate with marketing graphics managers to confirm marketing objectives. Develop and design layouts of advertisements inclusive of copy and images.
3.Generate, edit, publish and share engaging content daily on Facebook and Twitter for the relevant accounts.
4.Oversee day-to-day management of campaigns-health awareness days, hospital and clinic programs and other monthly campaigns.
5.Ensure brand consistency in copy through tone, voice and terminology
6.Community management- responding to queries and complaints on an hourly basis and reporting to the relevant teams.
7.Create an actionable monthly growth campaign plan to grow the community as per the monthly targets.
8.Report on competitor activity on a weekly basis.
9.Set specific objectives and report on monthly growth.
10.Design and oversee all aspects of our digital marketing including marketing database, email, and display advertising campaigns.
11.Develop and monitor campaign budgets.
12.Plan and manage social media platforms.
13.Prepare accurate reports on the marketing campaign’s overall performance.
14.Coordinate with advertising and media experts to improve marketing results.
15.Identify the latest trends and aspects affecting the health industry.
16.Evaluate important metrics that affect website design, traffic, service quotas, and target audience.
17.Report daily feedback for the different departments/facilities in the template provided.
18.Provide content for the monthly newsletter which should be sent for design by 30th of the month.
Person Specification
•Bachelor’s degree or Diploma in the related field,
•3 years’ relevant working experience
•Excellent communication and relationship management skills.
•Attention to detail.
•Critical thinking, analytical and problem-solving skills.
•Excellent interpersonal skills and a team player.
