About Us: Mamlaka Hub and Spoke is a leading player in the payments and financial services sector, dedicated to driving innovation and delivering exceptional customer experiences. We are looking for a talented Digital Marketing Officer to join our dynamic team and help us elevate our brand presence.
Job Description: We are seeking a creative and results-driven Digital Marketing Officer to develop and implement effective digital marketing strategies. The ideal candidate will have a strong understanding of digital marketing channels, tools, and best practices, and will be responsible for driving engagement and conversions through various online platforms.
Key Responsibilities:
· Develop and execute digital marketing strategies and campaigns to drive brand awareness, traffic, and engagement.
· Create and curate content for digital marketing initiatives, including blog posts, social media posts, emails, videos, and graphics.
· Manage and optimize digital advertising campaigns, including pay-per-click (PPC) ads, display ads, and social media ads.
· Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
· Conduct market research, competitive analysis, and audience segmentation to inform strategies.
· Collaborate with internal teams to align digital marketing activities with business goals.
· Stay updated on digital marketing trends and best practices.
· Optimize website content and user experience to improve online visibility and conversion rates.
· Manage relationships with external vendors and partners.
Requirements:
· Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
· Proven experience in digital marketing, with a focus on digital strategy, content creation, and campaign management.
· Strong understanding of SEO, SEM, social media, email marketing, and analytics.
· Creative and analytical mindset with the ability to develop innovative solutions.
· Proficiency in digital marketing software and analytics tools.
· Excellent communication and collaboration skills.
· Ability to multitask and prioritize in a fast-paced environment.
· Adaptability and willingness to learn new technologies and trends.
Benefits:
· Competitive salary and benefits package.
· Opportunity to work with a talented and passionate team.
· Professional development and growth opportunities.
· Flexible working environment.
How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their experience and qualifications to [email protected] by 12-09-2024.
