Job Opening: Digital Marketing Manager
Location: Arusha, Tanzania
Company: Karibu Camps & Lodges
About Karibu Camps & Lodges
Karibu Camps & Lodges is a premier luxury safari company with five exclusive properties across Tanzania’s iconic wildlife destinations—Serengeti National Park, Ngorongoro Conservation Area, and Tarangire National Park. We offer immersive safari experiences, blending world-class hospitality with unparalleled access to nature.
About the Role
We are looking for a creative, data-driven, and highly skilled Digital Marketing Manager to join our team at Karibu Camps & Lodges in Arusha, Tanzania.
Key Responsibilities
- Social Media Management – Oversee and grow our presence across Instagram, Facebook, TikTok, LinkedIn, and other emerging platforms.
- Content Creation & Copywriting – Develop compelling content for social media, blogs, newsletters, and advertising campaigns.
- Email Marketing & CRM – Manage newsletters, automate email sequences, and optimize audience engagement.
- SEO & SEM – Implement SEO strategies, run Google Ads & Meta Ads, and optimize campaigns for lead generation.
- Design & Creativity – Create visually appealing content using Canva, Adobe Illustrator, or Photoshop.
- Website & Analytics – Monitor website performance, optimize for conversions, and analyze digital marketing metrics.
- Paid Advertising & Performance Marketing – Develop and manage paid media campaigns across search engines and social platforms.
- Trend & Innovation – Stay up to date with the latest digital marketing trends, AI tools, and travel industry shifts.
Requirements
- Minimum 3 years experience in digital marketing, preferably in travel, hospitality, or luxury brands.
- Expertise in social media marketing, SEO, and PPC advertising.
- Proficiency in design tools like Canva, Adobe Illustrator, or Photoshop.
- Strong analytical skills and experience with Google Analytics, Meta Business Suite, and other performance tracking tools.
- Creative mindset with a keen eye for aesthetics and storytelling.
- Excellent written and verbal communication skills in English.
- Ability to work independently and adapt to a fast-paced environment.
Why Join Us?
- Work with a luxury safari brand in Tanzania’s most iconic destinations.
- Opportunity to shape our digital presence and drive brand growth.
- Based in Arusha, Tanzania, with the chance to experience our world-class properties firsthand.
- A dynamic and innovative work environment where creativity is valued.
How to Apply
If you are passionate about digital marketing and eager to make an impact, we would love to hear from you. Apply with your CV and portfolio to [email protected]
