The Digital marketer will play a pivotal role in shaping the organization’s digital narrative. This individual will spearhead the development and management of compelling, SEO-optimized content for our website, directly influencing how our services are presented to the public. The role demands a deep understanding of digital content trends, audience engagement strategies, and the ability to craft narratives that resonate with diverse audiences.
Responsibilities
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Develop and implement link building strategy.
- Work with marketing teams to drive SEO in content creation and content programming.
- Design digital marketing materials.
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify critical conversion points and drop off points and optimizes user funnels.
Qualifications
- Bachelor’s degree in digital design, business, marketing, engineering, computer science, or related field.
- Minimum of 2-3 years of experience in digital content creation and strategy.
- Proven experience in SEO and web content optimization.
- Demonstrable experience leading and, email, social media and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Familiarity with content management systems and digital marketing tools.
- Must love writing and creating content.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
- Knowledge and hand-on skills in both static and motion graphics design
How To Apply
Interested candidates are invited to submit a CV and cover letter in English, merged into one PDF file, via email [email protected]
Closing date for this application is November 30th 2024.
Disclaimer
Please take note that Kikwetu Foundation does not charge any fees at any stage of its recruitment and selection process (whether at application, processing, testing, interviewing or otherwise), nor does Kikwetu Foundation require or need to know any information relating to the bank account details of applicants.
