About Us
Flone Initiative is a women-led organization working to create safe, sustainable, and accessible public transportation spaces for women and vulnerable groups in Africa. All Flone Initiative employees are expected to work following the organization’s core values: Passion, Empathy, Accountability, Respect for diversity, and Innovation. For more information: www.floneinitiative.org
The Opportunity
We are looking for a Digital Marketer will play an important role in helping us connect with new audiences and donors through our communications. The marketer will grow our online presence, fundraising efforts, improve our content and optimize our digital platforms.
As a digital marketer, you’ll need to:
- Manage digital platforms to grow audiences, optimize content, and improve engagement on web and social pages
- Drive conversion among audiences to support Flone’s work through campaigns, advocacy, and fundraising campaigns
- Create content to publish on social and web platforms in collaboration with the programme
- Improve the usability, design, content, and conversion of Flone’s website
- Utilise tools to build our online communities and keep them engaged in our interventions and activities
- Utilize various techniques, including paid search, Blogs, Email marketing, Google analytics, SEO, SEM, PPC, social media, and display advertising, to increase reach and engagement.
- Collaborate closely with staff to support content creation and distribution of news, research reports, impact, and interventions.
- Responsible for planning and budgeting digital marketing budget
- Manage the contact database and assist with lead-generation activities
- Keeping up to date with emerging digital marketing trends to maximize the effectiveness of strategies
- Perform any other tasks as may be assigned from time to time.
What You’ll need to succeed
- Proven progressive responsibility in a similar position.
- Experience in working in marketing for a company or NGO
- Excellent writing skills
- Proven progressive responsibility to work diligently as part of a busy team
- Strong interpersonal skills and empathy, particularly with regard to working with vulnerable people
- Willingness to travel within Kenya
- Excellent knowledge of MS Office, Adobe Suite, Google Analytics, and SEO tools.
- Reliability and self-reliance
- Strong critical and analytical thinking
- Motivation to cultivate and share knowledge
- Responsible and systematic work approach
- Enthusiasm and self-initiative
What we offer
Working in a team of visionary and motivated individuals, opportunities for personal and professional growth, health insurance, salary, one month off in December/January
