Lewa Wildlife Conservancy (Lewa), based in Isiolo Kenya, is an organization that works as a catalyst and a model for the
conservation of wildlife and its habitat. We are looking for a high calibre, self-driven, trustworthy, and dedicated Digital
Fundraising Officer with a commitment to excellence that will enhance our Communications Development and Engagement
Department. Working with the Individual Giving Manager and Head of Communications, Development and Engagement this
position is responsible for maximizing income, support recruitment and retention of donors through digital channels and execute
digital marketing plans to engage supporters and the public to become financial supporters of Lewa. This role is also responsible
for supporting the Individual Giving Manager to maximize income from mass donors
Key Duties and Responsibilities:
a) Execute digital fundraising campaigns, executing marketing plans to create compelling campaign storytelling and
engage donors in meaningful ways they can financially support Lewa’s campaigns.
b) Develop content for and delivery of email campaigns.
c) Develop landing pages and email journeys, to engage existing supporters and attract new supporters, with a particular focus on acquisition of new regular givers.
d) Manage all digital fundraising advertising (paid and organic social media, Google Ads and other Display as required).
e) Be the content lead for fundraising pages on the Lewa website, responsible for creating and/or editing and updating content (maintaining and optimizing) and working with Communications team members to develop new website functions.
f) Lead on data, analytics and reporting to demonstrate results for digital fundraising products and communications to identify areas for improvements and optimization.
g) Be the primary point of contact between the Fundraising and Communications teams.
h) Support the Individual Giving Manager with all areas of the digital strategy, including planning and implementation.
i) Monitor and report on digital fundraising campaigns, and all digital fundraising activity.
j) Monitor digital fundraising trends, emerging audiences, and competitor activity and;
k) Any other duties as may be assigned to you from time to time
Job Specifications
The job holder must possess:
▪ Bachelor’s degree in marketing, Commerce, Development Communications, or related field.
▪ Track record of working on successful digital marketing, campaigns, and communications ideally in a charity setting.
▪ Knowledge of digital marketing best practice, Data analytics, current trends, and innovations in fundraising.
▪ 5 years’ proven experience of delivering successful multi-channel marketing campaigns.
▪ Knowledge and experience using email systems, journey builders and integration with CRMs.
▪ Excellent written and spoken English and Swahili.
▪ Ability to work under pressure and with multiple competing priorities.
▪ Strong attention to detail.
▪ Highly developed interpersonal and communication skills.
▪ Experience in Salesforce highly desirable.
▪ Ability to travel periodically to the United States, Canada and Europe.
If you fulfil the mentioned criteria and wish to be part of an enthusiastic and dedicated team, kindly submit your resume and
application letter to the email provided below. Make sure to include your current and anticipated gross salary for this role.
Please also provide your daytime phone number and the contact details of three professional references by July 07, 2024.
Email: [email protected]
NB: ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED
