Role Overview:
We are seeking a dynamic and experienced Digital and Innovations Manager to lead our digital marketing efforts and spearhead innovative projects that will drive business growth. This role requires a strategic thinker with a proven track record in both digital marketing and innovation within the industry.
Key Responsibilities:
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to drive online sales and conversions. This includes SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising.
- Innovation Leadership: Identify and implement innovative solutions that enhance our business operations, product offerings, and market competitiveness.
- Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various platforms to achieve business objectives.
- Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) related to digital marketing and innovation initiatives, providing regular reports and insights to senior management.
- Team Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and execution of digital and innovation strategies.
- Budget Management: Manage the digital marketing budget, ensuring optimal allocation of resources to achieve the highest ROI.
- Trend Analysis: Stay updated on industry trends, emerging technologies, and best practices in digital marketing and innovation to keep the company at the forefront of the industry.
Key Performance Indicators (KPIs):
- Increase in online sales and lead conversions.
- Successful implementation of innovative projects that contribute to business growth.
- Improved brand visibility and engagement across digital platforms.
- Positive ROI on digital marketing campaigns.
- Enhanced customer experience through digital and innovative solutions.
Qualifications:
- Education: Master’s degree in marketing, Business, Digital Innovation, or a related field.
- Experience: Minimum of 5 years of experience in a digital marketing role, preferably within an agency or industry setting.
- Proven track record of driving successful digital marketing campaigns and innovative projects.
- Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
- Experience in project management and leading cross-functional teams.
- Excellent communication, analytical, and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment.
Application Process:
To apply, please submit the following:
- CV/Resume: Highlighting your relevant experience and achievements.
- Strategy Presentation: A presentation detailing your approach to delivering on our digital and innovations agenda if you are selected for the role.
- Portfolio Catalogue: A catalogue showcasing your work in digital marketing and any innovative projects you have led or been part of.
Send your application to [email protected]
Deadline: 30th September 2024
