ALN Kenya | Anjarwalla & Khanna (ALN Kenya) is East Africa’s largest full-service law firm. We were founded in 1954, and as Kenya has evolved and developed, so have we. We now employ over 100 lawyers and have expanded our footprint to Dar es Salaam, Tanzania and Dubai, UAE, making us the first African firm to be licensed in UAE. Along the way, we have established trusted partnerships with our clients, working alongside them as an extension of their businesses to guide and advise.
In response to the market and as more clients asked us to take care of cross-border deals, in 2004, we founded ALN, an integrated alliance of the preeminent full-service corporate law firms in 15 African countries and the UAE, to give us the agility and expertise to operate locally and across the pan African business and economic environment. Our clients can call upon specialists who span the legal spectrum, and as Africa is propelled onto the world stage, ALN lawyers combine their global perspective with local expertise to help clients navigate new territories and capitalise on future opportunities.
Our expertise has been recognised by several award bodies and the Firm is currently ranked first in Kenya by various international legal directories, including Chambers Global, IFLR1000 and Legal 500.
Job Summary:
As a key member of our Business Development team, the Digital and Content Marketing Officer will play a crucial role in shaping and telling our firm’s story. This role is responsible for changing how law firms communicate by crafting compelling narratives that position our brand effectively in the market. The officer will develop and execute comprehensive marketing strategies—both traditional and digital—to engage target audiences, strengthen brand visibility, and drive business growth.
This position requires a strategic thinker who can design and implement marketing campaigns, develop high-quality content across multiple platforms, and execute hands-on storytelling that captures the essence of our legal expertise. The ideal candidate will possess a strong background in content creation, campaign management, and digital marketing with an ability to translate complex legal concepts into engaging and accessible content. A minimum of five (5) years of relevant experience is required.
Location: The role will be based in Nairobi, Kenya.
Roles and responsibilities
Storytelling and content development:
- Craft and execute compelling brand narratives that showcase our firm’s thought leadership, expertise and impact.
- Develop, edit, and manage content—including articles, case studies, opinion pieces, press releases and videos—for both digital and traditional channels.
- Ensure all content aligns with the firm’s voice, values and market positioning.
- ·Create and maintain a content calendar to ensure strategic distribution across various channels.
Campaign strategy design and execution:
- Design and implement marketing campaigns that combine traditional and digital approaches to maximize audience engagement.
- Work closely with leadership to shape messaging strategies that elevate the firm’s reputation and market influence.
- Develop marketing assets including brochures, presentations, newsletters and thought leadership reports.
- Monitor and optimize campaign performance using data analytics and audience insights.
Digital marketing and website management:
- Manage and update the firm’s website to ensure it provides an engaging, user-friendly and SEO-optimized experience.
- Oversee social media strategy and execution, driving engagement and audience growth across key platforms.
- Utilize analytics tools to track and refine digital marketing performance.
Traditional media and public relations:
- Develop content for print media, conferences, speaking engagements and press releases to enhance the firm’s visibility.
- Collaborate with media partners to secure placements in key industry publications and news outlets.
- Maintain relationships with journalists, legal publications and industry stakeholders.
Stakeholder engagement and brand positioning:
- Work closely with internal teams including business development, marketing and legal experts to align content with broader firm objectives.
- Ensure consistency in messaging and brand identity across all communication channels.
- Train internal teams on best practices for content creation, storytelling and brand communication.
Industry trend monitoring and innovation:
- Stay updated on emerging trends in digital and traditional marketing, particularly within the legal and professional services sector.
- Identify opportunities for innovation and implement strategies that keep the firm ahead in a competitive market.
Experience and personal qualities:
The following experience is preferred:
- Bachelor’s degree in marketing, Communications, Journalism, Media or a related field.
- Additional qualifications in Digital Marketing and content creation are a plus.
- At least five (5) years of experience in content marketing, storytelling or digital marketing preferably within the legal, consulting or professional services industry.
- Strong experience in writing, editing, and developing engaging narratives for different audiences.
- Proficiency in IT systems including Microsoft Office Suite and familiarity with digital marketing tools and platforms.
- Excellent verbal and written communication skills, with an ability to distill complex legal concepts into accessible content.
The following personal qualities are preferred:
- Strategic and creative thinking: Ability to develop compelling brand stories and execute innovative marketing strategies.
- Research and analytical skills: Strong attention to detail and the ability to analyze data to inform marketing decisions.
- Adaptability and tech-savviness: Up-to-date with the latest marketing trends, tools and technologies.
- Effective communication: Strong storytelling ability, skilled in articulating complex information clearly and persuasively.
- Organizational skills: Highly organized, ability to manage multiple projects and meet deadlines under pressure.
- Team orientation: Collaborative mindset, working effectively with cross-functional teams and external partners.
- Proactivity: Hands-on, action-oriented and capable of driving initiatives independently.
If your career aspirations match this opportunity, please submit your application: BD/DMO/25 before 6:00 p.m. (EAT) Tuesday,25th February 2025.
