About Caritas Dairy:
Caritas Dairy is a dynamic, up-and-coming dairy processing company making in Kiambu County, Kenya. We’re passionate about producing high-quality dairy products while empowering local smallholder farmers.
Caritas Dairy emerged from the food security, agriculture, and livelihoods program at Caritas Nairobi (The aid and social development agency of the Archdiocese of Nairobi). Our overarching vision is to foster a just, self-reliant, and values-based society. We achieve this by providing aid and social development services without discrimination, based on race, gender, age, or social, or religious background.
As we embark on the next phase of growth, we seek a dynamic Sales and Marketing Officer to join our leadership team.
Job Summary
We are seeking a dynamic and results-oriented individual to drive sales and market growth for Caritas Dairy. This role involves developing and executing effective sales and marketing strategies, managing a sales team, building strong customer relationships, and contributing to the overall success of the company.
Key Responsibilities
- Develop and execute effective sales and marketing strategies to achieve company objectives.
- Conduct in-depth market research to identify target customer segments, competitor analysis, and industry trends.
- Sales Management: Build, lead, and motivate a high-performing sales team. Set sales targets, quotas, and performance metrics.
- Brand Development: Develop and implement a strong brand identity for Caritas Dairy.
Create compelling brand messaging and positioning. Manage brand consistency across all marketing channels. - Product Launch and Management: Oversee the development and launch of new dairy products. Manage product lifecycle, pricing, and promotions.
- Sales Forecasting and Reporting: Prepare accurate sales forecasts and budgets. Analyze sales performance data to identify trends and opportunities. Develop and present regular sales reports to management.
- Customer Relationship Management: Build and maintain strong relationships with customers, distributors, and retailers. Provide excellent customer service and support.
Resolve customer complaints and issues promptly. - Marketing Communications: Develop and execute integrated marketing campaigns, including advertising, public relations, digital marketing, and social media. Manage the company’s website and online presence.
- Distribution and Channel Management: Develop and manage effective distribution channels. Optimize sales and distribution network performance.
- Financial Management: Monitor sales and marketing expenses. Analyze ROl of marketing campaigns. Contribute to the development of the annual marketing budget
Qualifications and Experience
- Bachelor’s degree in business administration, Marketing, or a related field.
- Proven track record in sales and marketing within the dairy industry.
- Strong leadership, organizational, and interpersonal skills.
- Excellent communication and presentation skills.
- Proficiency in using Microsoft Office Suite or similar software.
- Fluency in English and Kiswahili.
- Marketing experience in the dairy industry will be an added advantage
Desired Skills
- Experience in managing a sales team.
- Knowledge of accounting principles and financial analysis.
- Ability to work independently and as part of a team.
- Strong problem-solving and decision-making skills.
Personal Qualities
- Ethics: Own behavior is consistent with Chapter six of the constitution
- Adaptability: Demonstrate dynamism and a willingness to be flexible, versatile and/or tolerant in a changing work environment while maintaining effectiveness and efficiency
- Organize: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities.
How to Apply:
- Interested candidates should submit their CV and a cover letter outlining why they are the ideal candidate for this role to [email protected] by August 16th, 2024.
- Include “Sales and Marketing Officer Application” in the subject line.
- Attach recommendation letter from local Parish Priest or Pastor
- Only shortlisted candidates will be contacted.
