KEY RESPONSIBILITIES:
- Providing guidance, analysis and support through data and market insight on technology impacting financial services.
- Deliver real time insight into the market place and help focus our innovation and development process in the most relevant area.
- Work closely with research team to carry design and roll out researches to check customer and market insights to support business case developments, products design and user journey workings
- Participate in research design, analysis and the presentation of data to uncover unique actionable insights about behavior, technology & financial services
- Define insightful hypotheses and identify methods to leverage KCB’s large internal data sets to validate hypotheses and enhance 3rd party research work with proprietary data.
- Data mining for customer segmentation, customer value analytics and promotion results.
- Monitor customer usage patterns/metrics of each product/feature to advise opportunities for new products, services or opportunities for new revenue lines & user experiences.
- Provide the Sales force/DSRs with data for proper targeting and qualification, cross and up-sell targeting.
- Run Customer Value Management campaigns for Digital Products.
- Daily/weekly/ monthly tracking for merchants & agents to DSRs, per branch for remedial actions
- Customer churn reduction, customer loyalty identification
- Pricing and Tariffs for Digital Products
- Developing reports, presentations and marketing data to support the business
The successful candidate should have the following:
- A Bachelor’s Degree from a recognized university
- A minimum of 3 years work experience in data analysis, customer segmentation and insights
- Experience with relational Databases such as Oracle, SQL queries, or OLAP cubes is preferred
- Passionate about and solid experience in analytics tools
- Commercially minded and experienced in interpreting data into meaningful information and actions.
- Experience in developing and implementing customer engagement strategies to drive customer satisfaction, loyalty, and retention.
- Ability to consider data from a real customer perspective.
- An enthusiastic & flexible working attitude adapting to different skill-sets and needs within the business
- Skilled in presenting and explaining data and complex information
- Self-motivated and results-focused
