Creative Designer job at Vision Plus Kenya

Deadline: January 16, 2025

Summary:

We are seeking a skilled and self-driven Creative Designer to join our Marketing team. As a Creative Designer, you will be the visual storyteller for our brand, responsible for creating engaging and innovative designs across various platforms. You will play a crucial role in bringing our brand to life and capturing the attention of our target audience. The ideal candidate is a highly motivated and creative individual with a strong understanding of design principles, a keen eye for detail, and organized.

Responsibilities:

Social Media Content Creation:
Develop eye-catching artwork for various social media platforms (Instagram, Facebook, TikTok, X, etc.) aligned with the monthly content calendar.
Create engaging videos, Reels, and Shorts to enhance social media presence and drive audience interaction.
Product Packaging Design:
Design and produce compelling packaging for new and existing products that effectively communicate product benefits and brand identity.
Marketing & Communication Materials:
Design visually appealing artwork for customer communications, including email campaigns and WhatsApp marketing initiatives.
Design and regularly update the company profile to maintain a fresh and professional brand image.
Design and update product catalogs to showcase the company’s offerings in an engaging and informative manner.
Produce high-quality artwork for the company website, ensuring a cohesive and user-friendly online experience.
Design persuasive business proposals that effectively communicate the value proposition to potential clients.
Design print media to supplement marketing activities
Design store signage and branding
Product Photography & Videography:
Organize and maintain a comprehensive image database of product images, ensuring it remains up-to-date and easily accessible.
Plan and execute professional photoshoots to capture high-quality product images for marketing purposes.
Create product unboxing, how-to, and product familiarization videos to enhance customer understanding and engagement. Publish these videos across relevant online platforms (YouTube, Facebook, Instagram, TikTok, X, etc.).

Key Performance Indicators (KPIs):

Efficiency: Fast turnaround time on design requests without compromising quality.
Quality: Consistently produce high-quality designs that adhere to brand guidelines and meet project objectives.
Relevance: Create designs that are relevant to the target audience and effectively communicate the intended message.
Engagement: Generate high engagement rates on social media through visually compelling content.
Impact: Contribute to positive product reviews through impactful packaging and product presentation.
Innovation: Demonstrate creativity through unique design approaches and innovative ideas.

Bonus Points if you have:

Experience with photography and videography.
Knowledge of motion graphics and animation.
Familiarity with web design principles.

Only shortlisted candidates will be contacted.

Requirements

Qualifications:

Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
A strong portfolio showcasing a diverse range of design work, including social media graphics, product packaging, and video editing.
Excellent visual communication and storytelling skills.
Ability to work independently and as part of a team.
Strong time management and organizational skills to effectively manage multiple projects and deadlines.
Understanding of current design trends and best practices.
Excellent communication and collaboration skills.

Application requirements