Purpose:
The Creative Designer is responsible for conceptualizing, designing, and executing visually compelling graphics and multimedia content across various platforms. The role involves collaborating with cross-functional teams to produce high-quality creative solutions that align with the brand’s identity and marketing objectives. The Creative Designer plays a key role in enhancing the visual impact of the company’s communications, advertisements, and campaigns.
Key Responsibilities
1. Graphic Design:
-
- Design visually appealing graphics for digital platforms (e.g., social media, websites, email campaigns) and print materials (e.g., brochures, posters, banners).
- Create logos, icons, and other branding elements to ensure consistent visual identity across all materials.
- Develop layouts for advertisements, promotional materials, and presentations.
2. Concept Development:
-
- Collaborate with the marketing and creative teams to brainstorm and develop creative concepts for campaigns.
- Take design briefs from stakeholders and transform them into innovative, on-brand visuals that meet project objectives.
- Maintain the brand’s visual style and voice across all platforms.
3. Multimedia Design:
-
- Design and edit video content, motion graphics, and animations for digital marketing campaigns, websites, and social media channels.
- Work with multimedia formats, including photography, video, and interactive elements, to produce engaging content.
4. User Interface (UI) and User Experience (UX):
-
- Create wireframes, prototypes, and final designs for website ensuring a seamless and visually appealing user experience.
- Work closely with web developers to ensure designs are accurately translated into functioning websites.
5. Branding and Identity:
-
- Ensure that all creative designs are aligned with the brand guidelines and identity.
- Help evolve and strengthen the brand by continuously exploring new design trends, styles, and techniques.
6. Project Management:
-
- Manage multiple design projects simultaneously, ensuring timely delivery while maintaining high standards of quality.
- Collaborate with other departments, such as marketing, product, and sales, to ensure the visual assets meet project specifications and goals.
- Work with external vendors (e.g., printers, production companies) to ensure the quality of print and digital materials.
7. Innovation and Trends:
-
- Stay up-to-date with the latest design trends, tools, and technologies to keep the brand fresh and relevant.
- Continuously explore new creative approaches, tools, and techniques to push the brand’s visual impact.
Required Qualifications and Experience
- Educational Background: Bachelor’s degree in Graphic Design, Visual Arts, Multimedia Design, or a related field.
- Experience: Proven experience of at least four (4) years as a Creative Designer, Graphic Designer, or similar role in an agency or corporate environment.
- Software Proficiency: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, and other design tools.
- Multimedia Skills: Experience in video editing, motion graphics, and animation using software like After Effects, Premiere Pro, or similar tools.
- Web and UX/UI Design: Familiarity with UI/UX principles and web design tools such as Figma or Sketch.
- Creativity: Strong creative vision with an eye for detail and an understanding of the visual aspects of branding.
- Time Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Collaboration: Strong team player with excellent communication and interpersonal skills.
- Portfolio: A robust portfolio showcasing a variety of design work, including digital, print, and multimedia.
Visit our online career portal through this link www.simbarec.peopleshr.com to apply on or before 4 Oct 2024.
