The role is responsible for creating, curating, disseminating & amplifying relevant and impactful content for all HF Group’s Property initiatives in the digital space in support of our HFDI, Special Assets, Mortgages & Diaspora business units. In collaboration with the Property Teams and Marketing, this role executes the digital marketing strategy that promotes awareness and engagement for quality leads.
Deadline: 2024-07-22
Category: Marketing
Subsidiary: HFC
Principle Accountabilities
- Execute the digital marketing strategy aligned with the short-term and long-term awareness and engagement strategies for the respective properties against KPIs.
- Develop content & engagement plan in liaison with the properties and marketing teams.
- Collaborate with graphic designer to plan and develop the content style and design as well as develop creative content for properties.
- Generate content and engagement plans to drive traffic to HF’s Properties Microsite & other digital channels.
- Generate reports & requisite insights from the various digital marketing campaigns based on pre-agreed metrics and KPIs.
- Generate regular industry and competitor reports & insights to inform strategy.
- Ensure all property content complies with the regulatory requirements (e.g. copyright and data protection laws
Key Competencies and Skills
General Competencies
- Effective presentation and communication skills.
- Self-starter and ability to work with minimal supervision.
- Good interpersonal skills.
- Attention to detail.
- Time management and planning.
- Astute Business acumen.
- Solution-oriented.
Technical Competencies
- Proficiency in content creation.
- Digital marketing skills.
- Understanding SEO principles, keyword research, and optimization. SEM: Managing paid search campaigns with Google Ads and Bing Ads.
- Competency in new media (including social media) platforms and tools.
- Basic technical knowledge of HTML, web publishing UI/UX design.
- Proficiency in google analytics, data analytics and adobe analytics.
- Excellent copy writing skills.
- Hands on experience with MS Office and WordPress.
- Knowledge of design & motion graphics applications such as Canva, photoshop etc.
Minimum Qualifications, Knowledge and Experience
Qualifications – Academic and Professional
- Bachelor’s Degree in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field.
Experience
- 4 years’ experience in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field.
