Role Description
LeedGate & Partners Limited is the management consulting arm of LeedGate Group, based in Kaduna, Nigeria. We are seeking a versatile and proactive Community and Social Media Manager to enhance our brand presence and manage client social media accounts. This role is responsible for managing LeedGate’s social media platforms, engaging the online and in-person community at the LeedGate Innovation Hub, and handling the social media needs of our clients. The ideal candidate will have a passion for building communities, excellent communication skills, and the ability to adapt messaging across various brands.
Key Responsibilities:
1. Social Media Strategy and Management (LeedGate and Clients)
- Develop and implement a social media strategy for LeedGate and clients that aligns with each brand’s objectives and target audience.
- Manage daily posting, content scheduling, and engagement on social media channels such as Facebook, Twitter, LinkedIn, Instagram, and YouTube for both LeedGate and client accounts.
- Collaborate with clients to understand their brand voice, objectives, and campaign goals, ensuring all content aligns with their brand identity.
- Track, analyze, and report on social media performance metrics for LeedGate and clients, adjusting strategies for continuous improvement.
2. Community Building and Engagement (Digital & In-Person)
- Digital Engagement: Manage LeedGate’s online community across platforms, including WhatsApp groups, and other digital channels.
- Facilitate conversations, answer questions, and encourage interactions within WhatsApp and online groups for Hub members and program participants.
- Develop engagement strategies to increase participation, such as Q&A sessions, online contests, and polls across various digital channels.
- In-Person Engagement: Act as the primary community contact at the Hub, fostering a welcoming and collaborative environment.
- Coordinate in-person events, networking sessions, and community meetups to build relationships and increase Hub engagement.
- Support community members with inquiries and connect them with relevant programs or resources at the Hub.
3. Content Creation and Curation
- Create compelling content for social media, including graphics, videos, and written posts, tailored to LeedGate and each client’s needs.
- Collaborate with the marketing team to develop content that tells LeedGate’s story, promotes events, and highlights programs (e.g., bootcamps, training sessions).
- Write engaging and brand-aligned copy for social media posts, blog articles, newsletters, and website updates for both LeedGate and client accounts.
- Stay updated on trends, tools, and best practices to keep content fresh and relevant.
4. Brand Advocacy and Reputation Management
- Serve as a brand ambassador for LeedGate and its clients, ensuring a consistent tone and voice across all platforms.
- Monitor social media channels for mentions, feedback, and comments related to LeedGate and clients, addressing issues and queries in a timely manner.
- Handle any negative feedback constructively and professionally, escalating as necessary to maintain a positive brand image.
5. Event Promotion and Community Coordination
- Promote bootcamps, training sessions, and other events through digital channels and at the Hub.
- Manage event-specific content and live coverage, including live-streaming, stories, and real-time updates.
- Coordinate in-person events and networking sessions at the Hub, engaging participants before, during, and after each event to maximize attendance and interaction.
6. Client Communication and Reporting
- Act as the main point of contact for social media retainership clients, providing regular updates on account performance and engagement metrics.
- Prepare weekly and monthly reports on social media activity, community growth, and engagement metrics for both LeedGate and client accounts.
- Use data to refine and recommend strategies that improve engagement, reach, and impact.
Skills & Proficiency Requirements
- Experience: Minimum of 2 years in social media management, community engagement, or related roles, preferably with experience managing multiple brands.
- Education: Minimum of National Diploma in Marketing, Communications, or a related field preferred.
- Skills:
o Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
o Strong understanding of social media best practices, brand management, and multi-account management.
o Excellent communication skills (written and verbal), adaptable to both digital and in-person environments.
o Basic graphic design and video editing skills are a plus (e.g., Canva, Adobe Creative Suite).
- Personal Attributes:
o Outgoing, approachable, and capable of fostering a sense of community both online and in-person.
o Creative, detail-oriented, and able to manage multiple accounts with a proactive approach.
o Strong interpersonal skills and ability to connect with a diverse audience.
How to Apply
Interested candidates should submit their application via our online application portal at leedgate.com/joinus.html. Application closes on Sunday, 17th November, 2024.
