Company background:
RSM Eastern Africa LLP is a member firm of the RSM network, a world leading provider of audit, tax and consulting services to entrepreneurial growth-focused organisations globally. The network has a combined staff of over 64,000 with 820 offices across 120 countries and in each of the top 40 major business centres.
RSMEA was founded in 2004 and has developed a powerful network of offices across East Africa. The factor that links RSM member firms is its Purpose – THE POWER OF BEING UNDERSTOOD which is rooted in RSM’s unwavering focus on our principles of collaboration, understanding and providing relevant insights and solutions by: gaining a deep understanding of what matters to our clients; building a long-term relationship through a client-centric focus; sharing insights of our local and global experts; and design-thinking and co-creating solutions. This client-centric approach ensures that we acquire a deep understanding of our client needs, that empowers businesses to move forward and realise their full potential.
RSM in East Africa specialises in Audit & Assurance, Transaction Advisory, Tax Services, Management Consulting, Risk Advisory, and Outsourcing. RSMEA clients range from growth-focused entrepreneurial businesses through to leading multi-national organisations across many sectors and operating nationally and across borders.
The Opportunity
We are seeking a creative, dynamic and motivated Brand & Marketing Associate to join our team at RSM Eastern Africa. The desired candidate will support the firm’s Brand & Marketing Coordinator to execute the firm’s marketing strategy and ensure consistent brand and social media compliance.
Qualifications, Background, and Experience
- Bachelor’s degree in Marketing, Communications or a relevant field.
- Minimum of 1-2 years of experience in brand management, digital marketing, or social media.
- Proficiency in design software (Adobe Suite, Canva) and video editing tools (Adobe, Cap Cut) would be an added advantage.
Skills and Competencies
- Strong content creation skills, including writing, graphic design, and video production
- Familiarity with digital marketing concepts, including SEO and email marketing
- Fluency in English and excellent written and verbal communication skills
- Familiarity with social media management and analytics tools
- Fluency in MS Office applications and formatting
- Fast learner and comfortable with new challenges
- Integrity and reliability
- Highly organized and able to manage multiple projects simultaneously in a fast-paced environment
- Ability to work independently and as part of a team
- Self-motivated and ability to take initiative
Responsibilities
- Assist in the update and design of the firm’s regional marketing materials, including tax guides/alerts, capability statements, newsletters, the firm’s profile, recruitment posters, business booklets, and other promotional materials.
- Assist in the creation and design of social media, website, and email campaign graphics using applicable design software.
- Support the social media strategy by creating, scheduling, and managing content across all platforms.
- Monitor social media trends, engagement, and analytics to improve content performance.
- Assist in the creation of photo and video content, including capturing, editing, and posting.
- Assist in organizing the firm’s client events, including seminars, webinars, client entertainment, charity, and sponsored events.
- Maintain the client calendar of events and coordinate these in a timely manner, including assisting with client feedback and surveys.
- Maintain the firm’s client and non-client register, create a database of internal CVs using RSM branding guidelines, and organize business card designs and photoshoots for new joiners.
- Identify tender/proposal opportunities by scanning media and websites, and assist in the branding of departmental proposals using updated standard templates.
- Assist in the recording and follow-up of weekly proposals, tracking business development activities, and supporting internal communications such as greetings and holiday cards, along with general administrative roles as needed.
Outcomes
- Improved design quality in terms of creating visually appealing and brand-consistent marketing materials.
- Increased social media engagement, growth in followers, and improved brand visibility across platforms.
- Consistent posting of curated content, meaningful interactions with audience and monitoring of key social media metrics leading to actionable improvements in content strategy.
- Actively developing technical skills on the job and through formal training and complying with the firm’s CPD requirements.
- Ability to represent the firm at various events and portray a positive image of self and the firm and create a business network.
- Ensuring the social media strategy is executed efficiently.
- Assist in the maintenance of marketing databases as required.
- Ensured that technical newsletters/articles/bulletins are branded on timely basis.
- Ensured that client seminars and other events are organised proficiently.
- Updated the various firm business development registers on a weekly basis.
- Assist in the compilation of client survey results.
- Ensured regular newsletters are designed for clients and non-clients.
- Assisted in organising clients and non-clients events.
If you meet the qualifications and possess the skills outlined above, and you are enthusiastic about a career in brand and marketing; please complete the application form by clicking HERE.
The deadline for applications is Monday, 7th October 2024. Please note that only shortlisted candidates shall be contacted.
