Job Title: Brand Manager, Youth Content
Reports to: Senior Manager Brand Strategy
Job Type: Full-time
About Next Media:
Next Media Group is a leading multimedia company, delivering news, entertainment, and digital content across TV, radio, and online platforms. With over 16 years of industry excellence, a diverse team, and innovative storytelling, we are committed to informing, educating, and transforming Uganda through the power of media.
Job Summary:
We’re seeking an experienced and innovative Brand Manager to lead the development and implementation of marketing strategies for our youth-focused content brands within Next Media. The ideal candidate should have a strong background in brand management, marketing, and youth culture, with a passion for creating engaging content that resonates with young audiences.
Key Responsibilities:
- Brand Strategy: Develop and implement comprehensive brand strategies to position our youth content brands as the leading destination for young audiences.
- Content Marketing: Collaborate with the content team to develop and promote engaging content that resonates with young audiences, including social media, video, and influencer marketing.
- Youth Insights: Stay up-to-date with the latest youth trends, insights, and cultural shifts to inform brand strategies and content development.
- Marketing Campaigns: Plan, execute, and measure the success of marketing campaigns across various channels, including social media, email, and influencer marketing.
- Brand Identity: Manage and maintain the brand identity, including the logo, visual elements, tone of voice, and overall brand aesthetic.
- Budgeting and Resource Management: Manage budgets, resources, and workflows to ensure efficient and effective brand management.
- Stakeholder Management: Build and maintain strong relationships with key stakeholders, including content creators, influencers, and partners.
- Brand Performance Analysis: Analyze brand performance using data and analytics tools, and adjust brand strategies accordingly.
- Collaboration with Cross-Functional Teams: Work closely with other departments within Next Media , including programming, Content, and Commercial , to ensure seamless integration and effective brand messaging.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 3years of experience in brand management, marketing, or a related field, with a focus on youth culture and content.
- Brand Management Skills: Proven brand management skills, including brand strategy development, content marketing, and marketing campaign execution.
- Youth Culture Knowledge: Strong understanding of youth culture, trends, and insights.
- Media Industry Knowledge: Familiarity with the media industry, including broadcasting, digital media, and content creation.
- Creative Thinking: Ability to think creatively and develop innovative brand strategies that resonate with young audiences.
- Collaborative Mindset: Ability to work collaboratively with cross-functional teams, including content, marketing, and sales.
- Data-Driven Decision Making: Ability to analyze data and make informed decisions to optimize brand performance.
- Passion for Youth Culture: Passion for youth culture and content, with a deep understanding of the latest trends and insights.
